Long-Lewis Automotive Group · 21 hours ago
Marketing & Customer Experience Manager - Full-Time
Florence, AL
Full-time
Onsite
Mid Level
$60K/yr - $80K/yrLong-Lewis Auto Group is seeking a Marketing & Customer Experience Manager to help tell their story in a clear and unique way, focusing on customer-first automotive marketing. The role involves overseeing brand messaging, improving digital experiences, and enhancing customer loyalty through innovative strategies and authentic communication.
Automotive
Responsibilities
Own and clearly communicate Long-Lewis’s differentiators, including: No documentation fees, Non-commissioned salespeople, No bogus markups, Radical pricing transparency, A genuinely different buying experience
Translate these principles into compelling stories customers want to share
Ensure consistent, authentic messaging across all customer touchpoints
Overhaul, manage, and continuously improve the company website
Design a “best-in-class” digital experience that: Clearly explains who we are and how we are different, Feels human, modern, and trustworthy, Builds confidence before a customer ever visits a location
Monitor website performance, traffic, engagement, and conversion rates
Develop creative strategies to stay connected with hundreds of thousands of past customers
Strengthen relationships through: Email communication, Social storytelling, Community-based engagement
Encourage repeat business and referrals without spam or hard selling
Communicate when and why it may be a good time for customers to buy again
Actively build and manage Long-Lewis’s online reputation
Highlight real customer stories, employees, and behind-the-scenes content
Develop organic social media content and authentic influencer partnerships
Focus on real people and real stories—no fake hype or over-polished messaging
Track and report marketing performance metrics, including: Website traffic and conversion rates, Lead volume and lead source attribution, Social media engagement and campaign performance
Review CRM lead performance monthly to ensure accuracy and actionable insights
Hold third-party vendors accountable for performance and ROI
Provide consistent daily, weekly, and monthly reports to leadership
Test unconventional ideas that do not resemble traditional car dealership marketing
Continuously experiment, analyze results, and refine strategies
Use modern tools and technology (CRM platforms, analytics tools, AI tools) to increase efficiency
Qualification
Required
Strong storytelling and brand communication skills
Experience managing websites and digital customer experiences
Comfort analyzing performance data and reporting results
Ability to quickly learn and master new software and tools
Strong judgment, creativity, and attention to detail
Self-directed, curious, and comfortable working without rigid playbooks
Preferred
Marketing, brand, or customer experience background (automotive experience not required)
Experience with CRM systems, website analytics, and marketing technology platforms
Understanding of organic social media and community-based marketing
Benefits
Full benefits package
Supportive, collaborative team environment
Opportunity to make a direct, measurable business impact
Work with a values-driven company with deep community roots
Join a trusted Alabama brand with over 110 years of success
Company
Long-Lewis Automotive Group
LONG-LEWIS™ is proud to be Alabama’s Oldest, Largest and Most Trusted Automotive Retailer! We Do Business Your Way.™ LONG-LEWIS™ has a very rich history of customer and employee satisfaction that focuses on creating a work environment that promotes employee longevity, and one that strives for complete customer satisfaction.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase