Catch Co. · 1 month ago
Vice President of Growth - Performance Marketing
United States
Full-time
Remote
Director/Executive
10+ years expCatchCo is a company known for making Mystery Tackle Box, a fishing subscription service. They are seeking a Vice President of Growth to oversee customer acquisition through various performance marketing strategies and ensure profitable growth through effective measurement and creative performance systems.
Customer ServiceE-CommerceRecreationSporting GoodsSubscription Service
Responsibilities
Growth P&L ownership — Own performance marketing end-to-end (ad → site → value), including budget allocation across media, people, and tools; make tradeoffs that protect profitability and payback
Channel leadership — Lead strategy and execution across key acquisition channels (paid social, search, affiliates, and other performance channels where it makes sense), with clear accountability for results
Measurement & data integrity — Build a single source of truth for acquisition and customer value (UTM taxonomy, event tracking, GA4/server-side instrumentation, warehouse integration such as BigQuery or equivalent) and make channel economics fully auditable
Attribution & incrementality — Implement attribution rigor and incrementality testing (holdouts, geo/cohort tests, or equivalent) so decisions reflect incremental lift and profit—not vanity ROAS
Experimentation engine — Establish a disciplined testing system (hypothesis → sizing → test → analysis → scale) across creative audiences, bidding, landing experience, and lifecycle/email
Creative performance system — Build repeatable creative ops and a creative-to-scale process that increases the rate of scalable winners and reduces cycle time
Funnel conversion improvements — Drive conversion-rate improvements through site and landing-page testing, working tightly with ecom/product stakeholders
Lifecycle & retention levers — Own/lead email and lifecycle strategy (onboarding, reactivation, subscription and retention campaigns) and partner cross-functionally to improve repeat purchase and LTV
Team & partner buildout — Recruit, onboard, and lead a high-output team (FT + contractors/agencies/freelancers as needed), with clear success metrics and operating cadence
Operating rhythms & communication — Create clear weekly/monthly rhythms and concise written updates that keep Finance, Data, Ops, and leadership aligned and moving fast
Qualification
Required
10+ years in performance marketing or growth with ownership of profitable customer acquisition
Prior ownership of a growth or acquisition P&L
Experience across paid social, paid search, affiliates, and other scalable performance channels
Strong measurement and analytics experience (UTMs, GA4/server-side tracking, data warehouse integration)
Experience driving CRO through site and landing-page experimentation
Experience building and leading high-output teams and external partners
Preferred
Experience working in fishing or outdoors markets
Experience marketing consumer subscriptions
Company
Catch Co.
Catch Co. creates products, content, and experiences for the modern angler.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$54.09MKey Investors
True VenturesListenGuild Capital
2024-03-22Acquired
2022-09-19Series Unknown
2022-02-18Series Unknown
Leadership Team
Ross Gordon
Founder & CEO
Recent News
2024-04-13
2024-04-13
www.tradingview.com
2024-04-06
Company data provided by crunchbase