Financial Recovery Technologies · 20 hours ago
Director, Lead Generation
Medford, MA
Full-time
Hybrid
Senior Level, Lead/Staff
$125K/yr - $150K/yr
10+ years expFinancial Recovery Technologies (FRT) is a leading technology-based services firm that helps the investment community identify eligibility, file claims, and recover funds from securities class action settlements. They are seeking a Director, Lead Generation to design and deliver integrated marketing programs that generate demand and elevate brand visibility, collaborating closely with various teams to execute go-to-market campaigns.
ConsultingFinancial ServicesInformation Technology
Responsibilities
Design and execute multi-channel campaigns across email, digital, social, paid media, webinars, events, ABM, and partner marketing
Build and optimize lead acquisition and nurture programs that drive high-quality pipeline
Own campaign performance end-to-end—from concept to execution to reporting—with a focus on revenue impact
Develop automated workflows and nurture sequences to move prospects and clients through the funnel
Track and report on campaign effectiveness, pipeline contribution, conversion metrics, and ROI
Run A/B tests, analyze funnel friction points, and implement data-driven optimizations
Leverage tools like Pardot, Sales Cadencing tools, ZoomInfo, Google Analytics, and Lead Forensics to refine audience targeting and segment strategies
Own the campaign calendar and enforce a disciplined go-to-market rhythm
Act as the day-to-day marketing partner to Sales and Account Management teams ensuring alignment on outreach, lead follow-up, and messaging
Deliver impactful sales enablement tools including campaign content, email sequences, targeted lists and vertical-specific messaging
Partner with content, product and SMEs to develop visually compelling, high performing campaign assets
Qualification
Required
10+ years of B2B marketing experience, with 5+ years owning integrated campaign strategy and execution
Highly motivated, self-starter with proven marketing and lead generation knowledge
Deep understanding of the buyer's journey and sales cycles—experience with legal or operations personas in financial services is a plus
Excellent Communicator, both verbal and written
Ability to build effective relationships with a wide range of people
Experience with marketing automation, CRM, and analytics tools (e.g., Pardot, Salesforce, ZoomInfo, Google Analytics)
Highly motivated, self-directed, and comfortable working in a fast-paced, hands-on environment
Benefits
Fun and diverse colleagues
Free drinks and snacks and free access to onsite gym
Health, dental, vision
401k (with company match)
Income protection plans (life, AD&D, short- and long-term disability) and access to a suite of voluntary benefit programs
Close to public transit (walking distance to Wellington T on Orange Line)
Free parking onsite
Company
Financial Recovery Technologies
Financial Recovery Technologies (FRT) is a leading technology-based services firm.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rob Adler
Chief Executive Officer
Company data provided by crunchbase