Postali · 2 days ago
Search Engine Optimization Specialist
Columbus, OH
Full-time
Onsite
Entry, Mid Level
2+ years expPostali LLC is a company dedicated to helping law firms grow through strategic marketing. They are seeking an SEO Specialist to improve clients' visibility in search engines and convert that visibility into leads and cases by collaborating with content writers, designers, and developers.
AdvertisingDigital MarketingMarketing
Responsibilities
Own the SEO performance of your assigned clients: building strategies that align with their goals and drive measurable improvement in rankings, traffic, and conversion
Develop and deliver holistic organic strategies for improving site structure, keyword targeting, content strategy, technical health, and backlink profiles
Collaborate closely with content writers, designers, developers, and our Client Experience team to align SEO strategy with broader marketing initiatives
Monitor performance trends, analyze data, and identify high-impact opportunities to improve local and organic search visibility
Plan and execute local SEO strategies to increase visibility in map listings and local packs
Research competitors and analyze market trends to keep your clients one step ahead
Plan and manage white-hat link-building campaigns that contribute to overall SEO health and domain authority
Stay current on search algorithm updates, SEO best practices, and emerging tools and techniques
Track, log, and report on tasks and performance in a detailed, organized, and proactive manner
Communicate key insights and strategy pivots in real time to the Client Experience team as performance or client sentiment shifts
Qualification
Required
2+ years of hands-on SEO experience, preferably in an agency setting where you've successfully managed multiple clients or websites
A track record of improving site visibility, traffic, and conversions
Familiarity with conversion rate optimization and how SEO connects to broader digital marketing performance
Experience with SEO tools (such as SEMrush, Ahrefs, Screaming Frog, or Google Search Console) and the ability to interpret data for actionable insights
Demonstrated success planning and executing white-hat link-building campaigns
Strong organizational and self-management skills, especially in fast-paced environments with shifting priorities
A foundational understanding of how site architecture, content, technical SEO, and backlinks work together to influence search rankings
Excellent communication and collaboration skills; able to work cross-functionally and articulate SEO strategy clearly to non-technical teammates
Curiosity and Adaptability in the Age of AI Search
Follows how AI and language models are changing user behavior and influencing what shows up in search results
Keeps up with algorithm updates and understands how authority, relevance, and structured data are interpreted by both search engines and AI platforms
Can apply these shifts in real time — adjusting content, site structure, and overall strategy to help clients stay ahead
Has experience evolving their SEO approach to meet the demands of new tools, platforms, and technologies
Ability to Commute: Columbus, OH 43215 (Required)
Work Location: In person
Preferred
Experience working in WordPress or similar CMS platforms
Experience working in Project Management or similar organization tools
Strong Excel/Google Sheets skills (formulas, pivot tables, etc.)
Passion for legal marketing, or experience working in regulated or service-based industries
Benefits
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Parental leave
Retirement plan
Vision insurance
Company
Postali
Postali is a marketing agency.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jenna Saponaro, SHRM-CP
Chief Executive Officer
Recent News
Company data provided by crunchbase