Southern Holiday Homes · 14 hours ago
Digital Marketing & Listing Specialist
Santa Rosa Beach, FL 32459
Full-time
Hybrid
Entry, Mid Level
$40K/yr - $50K/yr
2+ years expSouthern Holiday Homes is seeking a highly creative, detail-oriented Digital Marketing & Listing Specialist to elevate their brand presence, optimize vacation rental listings, and drive direct bookings across their portfolio of over 100 luxury properties. The role involves creating and optimizing listings, executing digital marketing campaigns, and supporting brand growth while working closely with the Reservations & Revenue team to maximize profitability.
Property ManagementReal EstateRental
Responsibilities
Create, optimize, and maintain high-converting listings across Airbnb, Vrbo, and direct booking channels
Ensure all listings reflect current amenities, accurate details, and brand-aligned descriptions
Manage property photo libraries; work closely with photographers for high-quality shoots
Audit listings regularly to ensure accuracy, competitive positioning, and improvement of ranking metrics
Develop and execute digital marketing campaigns that promote direct bookings, including email, SEO, pay-per-click, and social media
Maintain Southern Holiday Homes’ brand voice and visual identity across all platforms
Schedule and publish engaging content (reels, stories, posts) showcasing properties, local experiences, and company updates
Support website content updates, landing pages, and blog posts that improve organic traffic and conversion
Work closely with the Reservations & Revenue team to drive occupancy and maximize profitability
Assist with owner acquisition marketing materials (digital brochures, pitch decks, etc.)
Manage updates for new property onboarding, including checklists for marketing readiness
Maintain accurate branding assets and ensure all internal teams have access to updated materials
Qualification
Required
2+ years of experience in digital marketing, content creation, or vacation rental listing management
Strong writing skills with the ability to create compelling, polished listing copy
Experience with Canva, Adobe Creative Suite, or similar design tools
Solid understanding of SEO, social media strategy, and digital analytics
Familiarity with Airbnb/VRBO ranking factors and hospitality industry trends
High level of organization, attention to detail, and ability to manage multiple listings at once
Preferred
Experience in vacation rental management or real estate marketing
Basic photography or videography skills
Understanding of PMS and channel management platforms (e.g., Streamline)
Benefits
401(k) matching
Dental insurance
Health insurance
Vision insurance
Company
Southern Holiday Homes
Southern Holiday Homes offers full-service vacation rental management in the 30A area, focusing on guest satisfaction and owner revenue.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase