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State of Delaware · 20 hours ago

Delaware State Parks Digital Marketing Specialist

Dover, DE

Full-time

Onsite

New Grad, Entry Level

0+ years exp

The State of Delaware is a two-time National Gold Medal Award winning organization that operates and maintains Delaware State Parks. They are seeking a Digital Marketing Specialist to manage all digital media for Delaware State Parks and assist in coordinating marketing initiatives for the Division of Parks and Recreation.

Government

No H1B

Responsibilities

Creates content for Delaware State Parks social media, eNewsletter, Adventure Blog, digital ads and other communications

Manages, schedules, monitors and maintains Delaware State Parks social media, blog, eNewsletter, digital advertising and other platforms

Tracks and regularly reports on data metrics of digital marketing platforms and makes recommendations for increased effectiveness in future campaigns

Assists with multimedia production (photography, videography) and asset management

Assists in development, preparation and staffing of public promotional events such as trade shows, community events, programs, concerts, fairs, etc

Handles miscellaneous inquiries

Other duties as required

Qualification

Social media managementContent creationDigital marketingCopywritingPhotographyVideographyEvent promotionData metrics tracking

Required

Six months experience in social media content creation and platform management including paid ads and boosted posts

Six months experience writing copy and editorial for marketing media

Six months experience in gathering, organizing, formatting, interpreting, or editing information and disseminating the information through the use of print, broadcast, or digital media

Experience with working trade shows or special events to promote a product or service

Knowledge or experience with photography and/or videography

Possession of a valid Driver's License (not suspended, revoked or cancelled, or disqualified from driving)