Cracker Barrel · 1 month ago
Digital Marketing Specialist
United States
Full-time
Remote
New Grad, Entry LevelCracker Barrel is a well-established company known for its warm hospitality and delicious food. They are seeking a Digital Marketing Specialist to create and manage website content, coordinate email marketing initiatives, and oversee image and asset management to enhance their online presence.
GiftRestaurants
Responsibilities
Create, modify and manage website content. Author pages and elements throughout the brand website using Sitecore Content Management System (CMS)
Implement recommendations to improve organic search as directed by our SEO agency. Includes but is not limited to meta data and copy updates
May write content for select web pages or request copy writing from internal and/or external agencies
Provide website quality assurance and testing by monitoring the site on a regular basis and making recommendations for enhancements as well as fix content problems, including broken links, typographical errors, and formatting inconsistencies
Ensure online menu copy and images are consistent across platforms and in sync with the print core menu
Add promotional menu items to the seasonal landing pages and incorporate throughout other menu sections as well as to external menu content vendors
Become familiar with Salesforce Marketing Cloud as well as stay abreast of best practices for Email Marketing
Test email campaigns, gather approvals from various stakeholders, and consolidate feedback for email vendor
Ensure all subscriber lists are uploaded on a regular basis to database. This may include updating directly to the database or forwarding to vendor for upload. Work with the Marketing Manager for New Units to schedule emails and coordinate with the email agency to create and deliver appropriately
Assist email vendor with any resources or internal coordination they need to ensure success campaigns
Work with Ecommerce team on creation and delivery of transactional emails including but not limited to abandoned cart, account creation, and order and delivery confirmations
Manage the media library within Sitecore CMS. This includes uploading images in an organized folder structure and adding meta data
Identify different images or assets needed to support online ordering, brand website, and email campaigns
Request images/assets from external and/or internal agencies to support online ordering, brand website, and email campaigns
Complete basic image editing tasks such as cropping, resizing and file size optimization
Partner with digital team and agency to formalize blog content strategy. Coordinate blog editorial calendar in partnership with digital marketing team. Coordinate and follow up on guest blog posts and/or ghost write for others in the organization
Write copy for the Cracker Barrel Lifestyle blog and post copy to the blog website
Assist with monthly and quarterly reporting of marketing metrics. May include pulling data from Google Analytics, Brandify, BrightEdge, Single Platform, and Salesforce Marketing Cloud
Manage UTM tag protocols to ensure that Web and Email links are tagged correctly to measure campaigns and revenue. May include creating UTMs and working with external vendors on compliance
Use the BrightEdge platform to gain a better understand of organic search performance and related efforts. May also setup keyword groups and dashboards within the platform
Qualification
Required
Experience with Sitecore Content Management System (CMS)
Knowledge of SEO best practices and ability to implement recommendations
Ability to write and edit web content
Experience with email marketing, including familiarity with Salesforce Marketing Cloud
Ability to manage and organize media assets within a CMS
Experience with basic image editing tasks such as cropping and resizing
Ability to coordinate blog content strategy and editorial calendar
Experience with Google Analytics and other marketing metrics reporting tools
Knowledge of UTM tagging protocols for web and email campaigns
Ability to work collaboratively with internal and external stakeholders
Benefits
Medical, Rx, Dental and Vision Benefits on Day 1
Life Insurance and Disability Coverage
Paid Vacation/Employee Assistance Program
Business Resource Groups
Tuition Reimbursement
Professional Development
Support that starts on day one
Onboarding, training, and development to help you thrive
Recognition programs and employee events that bring us together
401k Plan with Company Matching Contributions at 90 days
Employee Stock Purchase Program
35% Discount on Cracker Barrel Food and Retail items
Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!
Company
Cracker Barrel
Cracker Barrel is an American chain of combined restaurant and gift stores with a Southern country theme.
Founded in 1970
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$300M2025-06-10Post Ipo Debt· $300M
1981-11-13IPO
Leadership Team
Julie Felss Masino
president and ceo
Doug Couvillion
Vice President, Supply Chain & Quality Assurance
Recent News
2026-01-20
Business – Latest Financial & Stock Market News | New York Post
2026-01-03
Company data provided by crunchbase