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Carestream Dental · 19 hours ago

Sr. Global Marketing Manager, Digital Solutions & Partnerships (SaaS EXP REQ'D!)

United States

Full-time

Remote

Senior Level

Carestream Dental is a digital solutions leader committed to transforming dentistry through innovative technology. The Sr. Global Marketing Manager will be responsible for leading global and regional marketing efforts for Carestream Dental's imaging division, focusing on brand strategy, demand generation, and collaboration with sales teams to drive revenue growth.

Health CareInformation TechnologyMedical DeviceSoftware

Responsibilities

Lead the development of comprehensive portfolio/brand strategies, in collaboration with key stakeholders, and ensure tactical execution

Develop and refine product positioning, value propositions, and marketing messaging. Work closely with product development teams (Product Line Managers ‘PLMs’) to gain a deep understanding of current offerings and upcoming innovations, leading the creation of compelling marketing content and collateral to support launches and ongoing campaigns. Guide regional marketing teams in the development of marketing plans and usage of materials developed

Quickly grasp and articulate the unique features and benefits of the SMOP product to tailor marketing strategies effectively

Drive demand and generate product leads through targeted digital and traditional channels (web, social, SEO/SEM etc.) to boost brand awareness and trial-- resulting in stronger lead flow and higher conversion rates. Continuously optimize plans to prioritize tactics that deliver the highest quality leads

Develop strong go-to-market strategies and plans by understanding customer base and main targets, especially aggregators such as Dental Service Organizations, Implant companies, and Dental Labs. Define appropriate target audience and align marketing initiatives to the right target

Successfully deliver innovation to the market (including partnerships): Collaborate closely with Upstream Product Marketing (Product Line Management), Regional Downstream Marketing, and Sales to translate product roadmaps and align resources into compelling product launch strategies and GTM planning. Develop support communication/advertising plans and track and review performance KPIs

Evaluate, recommend, and implement the appropriate digital strategy (website, social, etc.) for the Swissmeda brand portfolio

Starting with the US, create the marketing plan and communications mix articulating what content will be placed where and how

Determine website best practice: standalone sites vs integrated into Carestream Dental/Technology existing sites or combinations thereof

Recommend appropriate marketing mix, participation strategy, and prioritization of activity for: digital, courses, publications, conference and trade show/exposition visibility, other events, and key opinion leader (KOL) engagement and educational activity. Manage all marketing needs for these activities

Partner with the sales teams to ensure successful collaboration, attainment of new business, and delivery. Foster a strong partnership between marketing and sales

Able to stay ahead of market demands and customer needs by developing a quick understanding of industry dynamics, market trends, growth drivers, and the competitive landscape and tailor relevant marketing activity to capture opportunity

Create and report on effective KPIs, collaborating with regional sales teams to ensure delivery against targets and making swift changes if not

Qualification

B2B MarketingGo-to-market strategiesDigital marketingContent developmentSales collaborationCustomer engagementLead generationMarket analysisStrategic thinking