CFS ยท 2 days ago
Assistant Director of Marketing
Middleton, WI
Full-time
Hybrid
Director/Executive
$100K/yr - $115K/yrCFS is a fast-growing, values-driven organization seeking an Assistant Director of Marketing to lead media strategy and oversee CRM initiatives. The role requires a data-driven leader with experience in national media buying and a solid understanding of customer segmentation and email campaign management.
Human ResourcesStaffing Agency
Hiring Manager
Abby Eddy
Responsibilities
Lead Media Strategy
Oversee national media buying and planning for large-scale campaigns
Manage significant budgets and ensure efficient allocation of resources
Make data-driven decisions to optimize media performance
CRM & Email Marketing Oversight
Provide leadership and guidance to the email marketing manager
Ensure effective customer segmentation and campaign execution
Analyze campaign results and adjust strategies to improve performance
Coach and mentor team members in CRM best practices
Cross-Functional Collaboration
Work closely with Legal and other departments to ensure compliance and alignment
Participate in company events and foster a positive, engaged team culture
Qualification
Required
Proven experience in national media buying (corporate or agency background)
Familiarity with CRM initiatives, email marketing, and customer segmentation
Strong analytical skills and ability to make data-driven decisions
Ability to lead, coach, and mentor team members effectively
Preferred
Experience managing large budgets; retail or multi-location experience preferred
Company
CFS
Founded by CPA firms in 1994, Creative Financial Staffing has spent over 30 years helping job seekers and employers succeed.
Founded in 1994
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dan Casey
CEO, Founder
Company data provided by crunchbase