General Motors · 2 days ago
Chevrolet Assistant Retail Marketing Manager
Warren, MI
Full-time
Hybrid
Mid, Senior Level
5+ years expGeneral Motors is a leading automotive company focused on innovation and sustainability. The Chevrolet Assistant Retail Marketing Manager will assist in executing retail marketing strategies, manage relationships with external partners, and collaborate with cross-functional teams to enhance Chevrolet's market presence.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
No H1B
Responsibilities
Assist the Retail Marketing Manager in Chevrolet GTM strategy and execution
Independently pursue opportunities to strategically position Chevrolet’s most important nameplates with retail messaging
Assist in the development and deployment of Retail Scope of Business and Retail Run the Business
Manage relationships with external partners (creative agencies, media agencies, adjacency support organizations)
Provide cross functional collaboration on retail strategies
Serve as the primary subject matter expertise on digital go-to-market messaging tactics (dealer website of choice, social, display)
Collaborate with Chevrolet’s Tier 3 team to ensure the GTM strategy is effectively implemented across dealer websites
Support the development and execution of strategic initiatives for Chevrolet’s Local Marketing Association
Act as a key communication conduit to the Chevrolet Regional Operations team
Assist on the understanding and execution of GM/GMF incentives & programs
Employee will be required to perform duties outside of normal scope on occasion
Qualification
Required
5+ experience within the automotive industry, preferably in sales, marketing, planning, or product management
Ability to think strategically and integrate many different perspectives and viewpoints
Must be able to generate, comprehend and display information from various data sources into a cohesive story that explains the key drivers
Knowledge of automotive market, GM products and competitive environment
High level of computer and systems skills (including Excel, Word, and PowerPoint)
Occasional travel is required
Benefits
Relocation benefits
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
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