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Buffalo Wild Wings · 1 week ago

Associate Manager, Integrated Marketing Communications - BWW

Atlanta, GA

Full-time

Onsite

Mid Level

3+ years exp

Buffalo Wild Wings is a part of Inspire Brands, a multi-brand restaurant company. The Associate Manager will lead the development of digital and social advertising, working closely with internal and external creative teams to drive brand consideration and conversion.

Craft BeerFood and BeverageRestaurantsSports

Responsibilities

Work directly with Maverick Studios (our internal creative agency) and Anomaly (our agency of record) to lead the development of digital and social advertising

Lead the development of briefs and briefing meetings

Evaluate creative to ensure it aligns with the brief and program objectives

Give strategic, clear and actionable written and verbal creative feedback

Lead the development of lo-fi social assets from concepting through production

Partner with cross-functional teams and creative agencies to ensure consistency across various advertising touchpoints

Provide recommendations on creative rotations and communications strategies

Be the source of social platform best practices, trends and competitive knowledge

Work with Maverick, MS&P and Biddable to traffic creative

Present creative in creative tabletops

Support advertising managers on 360 omni-channel programs (recapping creative feedback, competitive research for activation window briefs, leading food orders for productions etc.)

Lead the development of search and PMAX copy and assets

Support Manager, IMC on production budget tracking

Work with our in-house biddable team to ensure we are keeping track of our media performance and optimizing accordingly

Understand tactical media plans and ensure we have the right mix of assets to adequately support our plans