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Kiddie Academy · 2 days ago

Marketing Manager

Glendale Heights, IL

Full-time

Onsite

Mid, Senior Level

5+ years exp

Kiddie Academy is an industry leader in early childhood education, operating multiple franchised locations in Chicagoland. They are seeking a Marketing Manager to lead data-driven marketing initiatives, enhance customer relationships, and manage marketing strategies across various channels.

Child CareChildrenService Industry

Responsibilities

Create an annual plan and manage budgets, negotiate contracts, and procure creative assets for the campaigns. Support the ad buy and strategy for the region

Execute the approved plan and spend o for all schools including provide creative, content, and data

Have basic graphic design experience using Canva

Research and evaluate competitor marketing and digital content

Write content for sponsored blogs, email marketing, and customer materials. Ability to create content and campaigns for email marketing programs

Accurately analyze and collect data for various type of reports and dashboards to convey results that provide actionable insights to grow revenue

Drive adoption of processes for school leadership to align with revenue goals

Innovate and plan new methods to increase inquiry and tour conversions, sales strategy effectiveness, and the tour experience

Administrative management and full oversight of the CRM database

Ensuring inquiries are accepted and responded to by the academy management in the established timeframe

Review weekly inquiries, tours, enrollments, and conversions

Daily review of opportunities in CRM and support schools in analyzing unconverted leads and finding ways to convert each one

Ongoing campaigns in CRM targeting all age groups or specific groups if needed

Responsible for training and engagement of the management with the platform

Accurately analyze and collect data for various type of reports and dashboards to convey results that provide actionable insights to grow revenue

Apply business acumen to help define and improve business process flow in the CRM and connecting platforms (through definition of best practices, generate ideas for improvement and management of special projects)

Drive CRM adoption and business benefits thought day to day support, training, and engagement with the user community

Quarterly + Annual reporting and analysis

Plan, create, write, curate and schedule content on all our social media pages (Facebook, Instagram, and LinkedIn)

Coach school leadership to get photos and videos

Visit each school to collect photos and videos for future social media content that is school-specific

Manage the library of visual assets for schools to be used in social media and in ad creative

Represent each school as the online community manager for all social media channels

Experience managing self-service ad platforms for business including Meta for Business, Hulu, and Yelp

Experience managing Google AdWords is a plus

Work with leadership teams to plan and promote special events

Create meaningful relationships and sustained partnerships with public schools, PTSAs, libraries, mom groups, fitness groups/businesses, chambers of commerce, nonprofits, pediatrician’s offices, small businesses that complement ECE, coffee shops, restaurants, child-related services (swim lessons, enrichment centers, birthday party venues, etc.)

Create methods to strengthen academy relationships with enrolled families to increase retention

Work with school leadership teams to find methods to identify business at risk and create ways to keep those families as customers

Qualification

DTC marketing experienceCRM software proficiencyData analysis skillsGraphic design (Canva)Social media managementEmail marketingContent creationCommunity relationsMarketing strategyLeadership experience

Required

5+ years of experience in a DTC marketing role

Bachelor's degree in marketing, or equivalent experience

Experience with marketing tech stacks including CRM software, Wordpress, social media, social management software, digital marketing and social media platforms

A solid understanding of data in business intelligence and its role in decision making

Demonstrated experience in creating unified marketing dashboard reporting from various sources

Demonstrated success in a leadership role among a team that does not directly report to you