Inside Higher Ed · 4 weeks ago
Assistant Director of Marketing Communication
Inside Higher Ed is seeking an Assistant Director of Marketing Communications who will be responsible for promoting and protecting the reputation of the University through effective marketing communications and media relations. The role includes leading content development, managing a creative content team, and supporting media relations efforts.
Digital MediaEducationHigher EducationJournalismRecruiting
Responsibilities
Lead content development executional strategies and tactics; oversee team working collaboratively to develop holistic marketing communications content across all platforms; manage publicity requests from various campus constituencies; identify and align audiences with strategic messaging platforms; coordinate photo, video and graphic design needs related to content creation and news/information needs
Manage news information and creative content team; hire, train and supervise writers, digital and social media content creators for all media channels including IWU magazine; manage video production for news information, press packages, and digital and social media; develop and maintain a content library to assist with content creation for all internal clients and stakeholders; develop and write press releases and strategic content suitable for multiple platforms
Assist and support media relations; serve as Public Information Officer; assist as needed with crisis communications and reputation management; help manage responses to media inquiries and coordinate interview requests; proactively identify and promote stories on students, events, and faculty experts to local, state, regional and national media outlets; assist senior leadership with media/interview preparation, strategy, and press events/conferences; attend meetings and university events as required
Qualification
Required
Bachelor's degree required
Minimum of three years' related experience; thorough knowledge of media practices, marketing communication strategies and tactics
Occasional weekend and evening hours; on-call for emergencies outside of regular business hours
Benefits
Health
Retirement
Considerable time off
Access to multiple tuition programs for employees and dependents
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
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