Staples · 4 days ago
Assoc Mgr Digital Experience
Framingham, MA
Full-time
Onsite
Senior Level
$78K/yr - $108K/yr
5+ years expStaples is a business-to-business company focused on creating meaningful digital experiences for its customers. The Associate Manager, Digital Experience, plays a pivotal role in enhancing site experiences that engage customers and drive sales through collaboration with various teams and data-driven strategies.
ConsumerE-CommerceEnterprise SoftwareOffice SuppliesRetail
Responsibilities
Oversee the implementation of B2B digital experience initiatives across mobile, desktop, and app platforms, ensuring alignment with overall business objectives
Lead projects involving site enhancements, feature updates, and optimization efforts based on data-driven insights to grow enrollment and drive conversion
Collaborate with marketing, sales, technology, and product teams to develop seamless and innovative customer experiences
Manage A/B testing, user feedback collection, and data analysis to inform continuous improvements
Monitor digital trends and technologies to keep Staples at the forefront of eCommerce innovation
Qualification
Required
BA/BS degree in Digital Marketing, Business Administration, Information Technology, or a related field or equivalent work experience
5+ years of experience in digital marketing, eCommerce, or a related field with a proven track record of managing digital platforms and enhancing customer experience
In-depth expertise with digital analytics platforms like Google Analytics and Adobe Analytics, with the ability to interpret complex data, conduct segmentation and funnel analysis, and translate insights into actionable strategies
Solid foundation in user experience (UX) and user interface (UI) design, with skills in creating wireframes, prototypes, and detailed UI specifications using tools like Sketch, Adobe XD, or Figma
Demonstrated project management skills, including the use of Agile methodologies and tools like JIRA or Asana, with a track record of successfully leading digital projects from inception to completion
Strong leadership and team management skills
Excellent problem-solving abilities and a proactive approach to identifying and resolving issues
High-level communication and interpersonal skills to navigate complex organizational structures
Ability to handle multiple priorities and lead projects under tight deadlines
Strong understanding of the entire digital marketing ecosystem, including knowledge of SEO, PPC, email marketing, content strategy, and social media engagement, to optimize customer acquisition and retention
Proficient in the use of CMS (Content Management Systems) and digital marketing tools to enhance website functionality and user engagement
Experience in conducting and analyzing A/B tests, usability tests, and other conversion optimization strategies to improve website performance and increase user satisfaction
Knowledge of UX/UI principles, with the ability to collaborate effectively with design teams to enhance visual design and user experience
Proven ability to work with cross-functional teams, including technology, merchandising, and finance, to ensure that digital enhancements align with broader business goals and deliver ROI
Capability to handle multiple priorities and manage various stakeholders' expectations while delivering projects on time and within budget
Preferred
Practical application of data science techniques in business settings, including predictive analytics and machine learning, to drive customer behavior insights and personalization strategies
Strong leadership experience in managing matrix teams and influencing cross-functional projects without direct authority, ensuring collaboration and effective execution across departments
Experience with SEO strategies and tools, capable of optimizing large-scale eCommerce sites for search engines and improving organic search results significantly
Background in content strategy and development, with the ability to guide content creation teams in producing SEO-friendly, engaging, and customer-centric content
Experience with CRM platforms such as Salesforce or HubSpot, adept at leveraging these tools for enhanced customer segmentation, lifecycle marketing, and personalized communication campaigns
Proficient in advanced analytics and reporting tools such as Tableau or Microsoft Power BI, enabling deeper insights into data through visualizations and complex reports that support strategic decisions
Benefits
Inclusive culture with associate-led Business Resource Groups
22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
Online and Retail Discounts
Company Match 401(k)
Physical and Mental Health Wellness programs
And more!
Company
Staples
Staples is a provider of workspace products such as furniture, technology, cleaning products, and traditional office supplies.
10001+ employees
H1B Sponsorship
Staples has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (152)
2024 (172)
2023 (147)
2022 (161)
2021 (121)
2020 (178)
Funding
Current Stage
Public CompanyTotal Funding
$7MKey Investors
US Department of Energy
2024-07-09Grant· $7M
2017-06-28Acquired
1999-11-15Post Ipo Equity
Leadership Team
Michele Parzianello
Chief Sales Officer
Recent News
The Morning Call
2025-12-07
Agri Investor
2025-12-02
The Morning Call
2025-12-02
Company data provided by crunchbase