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Volunteers of America Chesapeake & Carolinas · 4 days ago

Director of Marketing & Communications (63579)

Lanham, MD

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Volunteers of America Chesapeake & Carolinas (VOACC) promotes self-reliance and inspires hope, providing essential services to vulnerable communities. The Director of Marketing & Communications will develop and implement a comprehensive marketing and communications strategy to enhance brand awareness and strengthen community partnerships while overseeing media relations and crisis communications.

Health CareNon ProfitWellness

Responsibilities

Develop and implement VOACC’s comprehensive marketing and communications strategy in alignment with Vision 2030 priorities and organizational objectives

Serve as a strategic advisor to the Executive Leadership Team on internal and external communications, brand positioning, and reputational risk

Ensure consistent messaging and brand standards across all programs, regions, and platforms

Oversee the development and execution of marketing campaigns that strengthen brand awareness, support program growth, and enhance community engagement

Ensure visual identity, messaging, and storytelling consistently reflect VOACC’s mission, values, and “church without walls” identity

Collaborate with program, development, and operations leaders to support fundraising, recruitment, and service expansion efforts

Lead all earned media efforts, cultivating and maintaining relationships with regional, state, and national media outlets

Prepare press releases, media statements, talking points, and executive briefing materials

Strengthen VOACC’s presence and relationships across priority markets and regions

Lead crisis communication planning and execution in coordination with executive leadership, legal counsel, and compliance teams

Develop proactive communication strategies to mitigate reputational risk and ensure timely, accurate, and mission-aligned messaging during sensitive situations

Oversee executive communications, including speeches, op-eds, presentations, and key messaging for the CEO and senior leaders

Develop internal communication strategies that support employee engagement, culture, transparency, and organizational alignment

Ensure timely and effective communication during organizational change initiatives

Qualification

Marketing strategyCrisis communicationsMedia relationsBrand managementNonprofit experienceDigital marketingExecutive communicationsMicrosoft Office SuiteCRM systemsGrant management toolsCommunication skillsLeadership experiencePresentation skills

Required

Bachelor's degree required in Communications, Marketing, Public Relations, Journalism, or a related field

Minimum 5-7 years of progressive leadership experience in nonprofit marketing and communications

At least 2 years of director-level experience overseeing comprehensive marketing and communications programs

Demonstrated success managing enterprise-level communications strategies and public relations initiatives

Demonstrated expertise in media relations, brand management, and crisis communications

Strong understanding of regulatory, reputational, and compliance considerations affecting nonprofit organizations

Excellent written, verbal, and presentation communication skills

Proven experience supporting executive-level communications and organizational change initiatives

Proficiency with Microsoft Office Suite, CRM systems, grant management tools, and digital marketing platforms

The ability to safely operate a motor vehicle to transport oneself, consumers, and program supplies as necessary

The physical ability to travel to assigned locations, stand, stoop, bend, reach, pull, push, lift, grasp, climb, talk, see, hear and perform basic and light home maintenance activities, and operate office equipment

Move and lift light objects up to 30 pounds, such as mail, supplies, files, and equipment

Operating office equipment requiring continuous or repetitive hand/arm movements

The ability to remain in a sitting position for extended periods of time

Preferred

Experience in nonprofit, healthcare, human services, or similarly complex, regulated environments preferred

Company

Volunteers of America Chesapeake & Carolinas

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Volunteers of America Chesapeake & Carolinas (“VOACC”) is a faith-based, nonprofit organization whose mission is to inspire self-reliance, dignity, and hope through housing, health and human services.

Founded in 1896

Lanham, Maryland, USA

501-1000 employees