Planet Fitness · 10 hours ago
Director, Enterprise Analytics
Boston, MA
Full-time
Hybrid
Director/Executive
$180K/yr - $225K/yr
7+ years expPlanet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States. The Director of Enterprise Analytics will define and lead the analytics and insights agenda, transforming data into actionable intelligence to drive strategic decision-making and operational excellence.
FitnessHealth CareTrainingWellness
Responsibilities
Define and execute an enterprise analytics strategy aligned with Planet Fitness’ strategic priorities and transformation objectives
Serve as the enterprise authority on analytics and insights, providing thought leadership that informs strategic initiatives, operational improvements, and growth opportunities
Champion a data-driven culture by embedding analytics into strategic, operational, and financial planning processes across the organization
Partner with executive leadership to identify key business drivers and ensure insights meaningfully influence enterprise-level decisions
Lead the development and governance of enterprise dashboards, scorecards, KPIs, and reporting frameworks that track business performance, insight utilization, and impact
Oversee the analysis and interpretation of complex internal and external datasets, translating findings into clear, actionable recommendations
Apply advanced analytical techniques—including statistical analysis, predictive modeling, and machine learning—to identify trends, risks, and future opportunities
Leverage both quantitative and qualitative data to support innovation, improve performance, and enhance the member experience
Collaborate closely with Marketing, Operations, Finance, IT, and other key stakeholders to ensure analytics are integrated into decision-making across all functions
Partner with IT and data engineering teams to standardize data sources, improve data quality, and ensure scalable, accessible analytics tools and platforms
Translate complex analytical findings into compelling, executive-ready insights and recommendations that drive action
Drive continuous improvement in analytics capabilities by evaluating and implementing emerging tools, technologies, and methodologies
Lead “test and learn” initiatives to validate hypotheses, measure outcomes, and refine strategies based on results and evolving business needs
Explore new data sources and analytical approaches to maintain a competitive edge and anticipate future trends
Build, lead, and develop a high-performing Analytics & Insights team, fostering a culture of collaboration, accountability, and innovation
Establish clear performance metrics and success measures for the team, including data quality, insight impact, and project delivery
Partner with HRBPs and the Chief Strategy Officer to identify capability gaps and execute a talent development roadmap that supports future needs
Qualification
Required
Bachelor's degree in a related field (e.g., Business Administration, Data Science, Business Analytics, Economics, Statistics)
7+ years of experience in data analytics, business intelligence, or a related field, with 5+ years in a leadership role, managing teams and driving data-centric strategies
Proven track record of leading large-scale analytics initiatives that have resulted in measurable business impact, including revenue growth, cost reduction, and operational optimization
Extensive experience with data management and analytics platforms (e.g., Power BI, Tableau, SQL, Python, R, etc.)
Experience working cross-functionally with departments such as Marketing, Finance, and Operations to integrate data insights into strategic decision-making, ideally in a franchise environment
Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executives
Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
Creative, progressive, thought leadership with the ability to influence at all levels of the organization and drive organizational change through the use of data and insights
Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
Possess a results-driven entrepreneurial mindset, demonstrating initiative and creativity
Demonstrated strategic thinking, creative problem-solving, and organizational leadership skills
Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
Cooperative team player with an upbeat, positive, 'can-do' attitude!
Preferred
Master's degree or MBA preferred
Experience with subscription-based or consumer-facing businesses is strongly preferred
Benefits
Core medical, dental, vision, life and disability
Supplemental accident, hospital and critical illness coverage options
Generous time off program (including volunteer time)
Childcare reimbursement
Paid parental leave
Pet care reimbursement
Tuition reimbursement
Free Black Card membership
Learning and development programs
Engagement activities
401(k) Plan with safe harbor employer matching
Employee stock purchase plan
Annual corporate bonus incentive program based on company financial and personal performance
Company
Planet Fitness
Planet Fitness is a provider of fitness training programs and classes.
501-1000 employees
H1B Sponsorship
Planet Fitness has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Public CompanyTotal Funding
$2.27BKey Investors
Freeman SpogliAtlantic Street CapitalTSG Consumer Partners
2025-12-05Post Ipo Debt· $750M
2024-06-07Post Ipo Debt· $800M
2024-01-29Post Ipo Debt· $3.15M
Leadership Team
Colleen Keating
Chief Executive Officer
Brian Povinelli
Chief Marketing Officer
Recent News
NH Business Review
2026-02-04
2026-01-19
Company data provided by crunchbase