Planet Fitness · 1 week ago
Director, Enterprise Analytics
Boston, MA
Full-time
Hybrid
Director/Executive
$180K/yr - $225K/yr
7+ years expPlanet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States. The Director of Enterprise Analytics will be responsible for shaping and driving the company’s analytics strategy, leveraging advanced analytics and business intelligence to inform strategic initiatives and drive business growth.
FitnessHealth CareTrainingWellness
Responsibilities
Lead the development and execution of the company’s analytics strategy, ensuring alignment with overall business objectives and driving insights that influence decision-making at all levels
Champion a data-driven culture throughout the organization, embedding analytics into strategic, operational, and financial planning processes
Drive the design and implementation of advanced analytics frameworks in collaboration with Marketing, Operations, and IT teams, including performance tracking systems, predictive models, and business intelligence tools, to measure business success and identify growth opportunities
Collaborate with senior leadership to identify key business drivers and ensure that insights and analytics inform critical strategic decisions across departments
Oversee the analysis and interpretation of internal and external data, synthesizing findings into actionable insights that impact business performance and growth initiatives
Develop and maintain reports, dashboards, and key performance indicators (KPIs) that track business performance and provide clear visibility into trends, opportunities, and risks, including enterprise-wide use of data and insights
Apply statistical analysis, machine learning, and predictive modeling techniques to identify key business patterns and predict future outcomes
Utilize a variety of data sources, both qualitative and quantitative, to generate deep insights that support operational improvements, innovation, and business growth
Partner with key stakeholders across Planet Fitness to ensure that data insights are aligned and integrated into all decision-making processes and strategic initiatives
Collaborate with IT and data engineering teams to ensure seamless integration and accessibility of data tools and platforms across the organization
Provide strategic guidance and support for teams using data to optimize processes, improve member experience, and drive innovation
Translate complex data insights into clear, concise presentations for senior leadership, ensuring actionable recommendations are communicated effectively
Foster a culture of continuous improvement by identifying and implementing new technologies, tools, and methodologies that enhance the organization's ability to derive value from data
Lead "test and learn" initiatives to validate data-driven hypotheses and continuously evolve data analytics strategies based on business needs and industry trends
Promote innovation within the analytics function by exploring new data sources, research techniques, and technological advancements to stay ahead of emerging trends
Build and lead a high-performing team of analysts, providing guidance, mentorship, and development opportunities to ensure continuous growth and high-impact performance
Establish clear performance metrics for the Analytics & Insights team, tracking success in areas such as data quality, business insights, and project delivery
Foster a collaborative and results-driven environment that encourages creativity, innovation, and accountability
Qualification
Required
Bachelor's degree in a related field (e.g., Business Administration, Data Science, Business Analytics, Economics, Statistics)
7+ years of experience in data analytics, business intelligence, or a related field, with 5+ years in a leadership role, managing teams and driving data-centric strategies
Proven track record of leading large-scale analytics initiatives that have resulted in measurable business impact, including revenue growth, cost reduction, and operational optimization
Extensive experience with data management and analytics platforms (e.g., Power BI, Tableau, SQL, Python, R, etc.)
Experience working cross-functionally with departments such as Marketing, Finance, and Operations to integrate data insights into strategic decision-making, ideally in a franchise environment
Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executives
Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
Creative, progressive, thought leadership with the ability to influence at all levels of the organization and drive organizational change through the use of data and insights
Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
Possess a results-driven entrepreneurial mindset, demonstrating initiative and creativity
Demonstrated strategic thinking, creative problem-solving, and organizational leadership skills
Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
Cooperative team player with an upbeat, positive, “can-do” attitude!
Preferred
Master's degree or MBA
Benefits
Core medical, dental, vision, life and disability
Supplemental accident, hospital and critical illness coverage options
Generous time off program (including volunteer time)
Childcare reimbursement
Paid parental leave
Pet care reimbursement
Tuition reimbursement
Free Black Card membership
Learning and development programs
Engagement activities
401(k) Plan with safe harbor employer matching
Employee stock purchase plan
Annual corporate bonus incentive program based on company financial and personal performance
Company
Planet Fitness
Planet Fitness is a provider of fitness training programs and classes.
501-1000 employees
H1B Sponsorship
Planet Fitness has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Public CompanyTotal Funding
$2.27BKey Investors
Freeman SpogliAtlantic Street CapitalTSG Consumer Partners
2025-12-05Post Ipo Debt· $750M
2024-06-07Post Ipo Debt· $800M
2024-01-29Post Ipo Debt· $3.15M
Leadership Team
Colleen Keating
Chief Executive Officer
Brian Povinelli
Chief Marketing Officer
Recent News
The Philadelphia Inquirer
2026-01-08
2026-01-07
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-06
Company data provided by crunchbase