Government Business Results, LLC · 1 day ago
B2G / Government / Public Sector Marketing Manager
DC-Baltimore Area
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expGovernment Business Results, LLC is seeking a Senior B2G Marketing Manager to provide expert marketing strategy and execution support for public sector marketing programs. This role involves developing measurable marketing initiatives to drive client revenue and engagement, as well as leading marketing campaigns and collaborating with clients to achieve their business goals.
AdvertisingContentMarketing
Responsibilities
Provide strategic insights, data-backed recommendations, and guidance to clients
Develop deep expertise in client products, solutions, and public sector audience segments
Stay current and curious on relevant events in the client’s B2G segment, offering expert insight to maximize in-person networking, awareness and educational opportunities
Leverage custom AI agents, business subscriptions to AI tools and GBR strategy teams for research, insights, context and education
Practice continuous self-education on current B2B and B2G marketing trends, offering innovative ideas and best practices
Facilitate brainstorming sessions and coach client teams on impactful campaign execution
Design, develop, implement, and manage marketing campaigns tailored to meet client sales and marketing objectives
Plan, manage, and execute marketing events and activities, ensuring alignment with client goals and success metrics
Lean in to serve as the B2G marketing expert on cross-functional projects and initiatives
Stay up to date on current B2B/B2G and AI trends for short-form digital content development and performance including email, blogs and social media
Using AI along with GBR best practices and guidelines, create short-form content as needed to support campaigns
Ensure that all content reviewed or created adheres to client brand and is free from errors
Analyze campaign performance and measure ROI
Deliver quarterly results summaries to highlight achievements and identify growth opportunities
Develop and maintain complete, accurate project briefs and ensure alignment during kickoff meetings
Build trusted advisor relationships with clients, aligning B2G insight and marketing strategies with their KPIs and business goals
Attend onsite visits and in-person meetings to foster strong client relationships
When requested, participate as a trainer in client-facing workshops and trainings
Collaborate closely with the GBR team across internal and external projects to provide marketing expertise and ensure project success
Deliver clear project briefs to support marketing activities and ensure timely, high-quality execution
Qualification
Required
Bachelor's degree or equivalent work experience
10+ years of experience in technology marketing products or services to organizations of varying sizes
At least 5 years of field marketing experience for government, education, healthcare or regulated industries with proven audience targeting success
Experience in field marketing, channel marketing, or campaign development
Ability to work independently and collaboratively in a fast-paced environment
Strong leadership, strategic thinking, problem-solving, and communication skills
Good proficiency in current workplace technology, including Microsoft Office Suite, Google Workspace and generative AI platforms (ChatGPT, Gemini)
Preferred
Experience working in project management systems such as Wrike, Asana, monday.com or Jira is a plus
Benefits
Employer-provided equipment: laptop, hub, video camera, keyboard, mouse, and dual monitors.
Company
Government Business Results, LLC
GBR knows how to create rapid and lasting public sector growth. We're a modern go-to-market agency that "gets" the public sector technology verticals.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Juliana Slye
CEO, Founder and Chief Public Sector Strategist
Jinx Mancini
COO
Company data provided by crunchbase