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FoodStory Brands · 1 day ago

Brand Manager

Phoenix, AZ

Full-time

Onsite

Senior Level

7+ years exp

FoodStory Brands (FSB) is an award-winning incubator in the CPG food and beverage space, specializing in unique brands and licensing programs. They are seeking a Brand Manager to lead the launch and growth of their Performance Protein Bar brand, focusing on brand positioning, campaign development, and driving growth across DTC and eCommerce channels.

Brand MarketingFood and BeverageProduct Management

Responsibilities

Define and evolve the brand’s identity, voice, and positioning in alignment with our sports & entertainment brand partner’s values and audience

Lead creative development alongside agency partners and across packaging, website, content, and campaign storytelling

Partner with sports/entertainment brand’s marketing and licensing teams to ensure brand consistency and maximize synergy

Own the launch strategy for the Performance Protein Bar — from pre-launch hype to national rollout

Develop and manage integrated campaigns across digital, social, influencer, retail, and experiential channels

Oversee media planning, creative production, and agency relationships

Build and manage a high-performing DTC site and Amazon storefront

Drive growth through performance marketing (paid social, search, affiliate, influencer)

Optimize funnel conversion, CRM, and retention initiatives

Lead data-driven insights to improve customer acquisition, LTV, and brand engagement

Collaborate with Product, Sales, Operations, and brand partner Licensing to align objectives and execution

Manage budgets, forecasts, and P&L accountability for the brand

Qualification

Brand managementDTC/eCommerce growthCreative campaign leadershipConsumer insightsDigital analyticsPerformance metricsPassion for fitnessProject managementCommunication skillsLeadership skills