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IONNA · 3 days ago

Growth Marketing Manager

Triangle Area

Full-time

Onsite

Senior Level

$110K/yr - $115K/yr

5+ years exp

IONNA is seeking a data-driven Growth Marketing Manager to own the acquisition of EV drivers and convert them into active users of their charging stations. The role is focused on driving utilization and throughput through growth strategies across various channels, optimizing conversion rates, and delivering measurable impacts on charging sessions.

Renewable Energy

No H1B

U.S. Citizen Only

Responsibilities

Develop and execute acquisition strategies to attract EV drivers and convert them into active users of our charging stations

Design and run A/B and multivariate tests to improve CTR, CPC, CVR, and ROAS across campaigns targeting EV drivers

Develop and experiment with location specific promotional tactics that drive EV driver growth while maintaining healthy margins

Optimize landing pages and conversion funnels to reduce friction and improve sign-ups and charging session initiation

Manage budgets and pacing across channels; forecast and report performance weekly and quarterly

Partner with Sales and RevOps on attribution integrity and utilization reporting

Leverage Communications team efforts (events and social) to build retargeting audiences and amplify driver acquisition campaigns

Maintain analytics dashboards, UTM governance, and performance reporting focused on utilization of metrics

Qualification

Growth marketingPerformance marketingA/B testingSEMPaid socialCROMarketing automationAnalytical skillsCustomer acquisitionB2C experienceEV charging knowledgeCross-functional collaboration