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TikTok · 3 days ago

Global Product Solutions and Operations Manager, Search Ads Vertical

San Jose, CA

Full-time

Hybrid

Mid, Senior Level

$128K/yr - $290K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video. The Global Product Solutions and Operations Manager for Search Ads will be responsible for setting the go-to-market and product growth strategy for the Search Ads vertical, partnering closely with product and regional teams to assess key gaps and influence product development.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent your responsible vertical across all regions internally with PM and Engineering teams, and define the go-to-market and product growth strategy for TikTok's ever-evolving Search Ads product

Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development

This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback

You will be instrumental in setting and owning the product growth target by vertical by region and ensuring flawless execution and operations against the strategy

Support alpha and beta programs for our Search Ads solutions and new features

Communicate the value proposition of new products to vertical stakeholders and ensure that effective collateral and packages are created

Support sales pitching, account deep dive, workshop and T2T for large clients under your responsible verticals

Drive product adoption and usage rates by supporting key market strategy and effective product support

Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals

Qualification

Digital advertising experienceSearch Ads knowledgeProduct marketing experienceMarket research skillsSalesMarketing processesCross-functional collaborationCommercial mindsetGlobal role experienceInfluencing product decisionsUnderstanding advertiser needs

Required

BA/BS degree or above

5+ years of experience within the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a keen understanding of Search Ads

Experience partnering with product teams to identify and bring to market solutions for sellers

Strong knowledge of sales and marketing processes

Strong knowledge of the competitive landscape of Search Ads

Experience using Search Ads products from Facebook, Google, Twitter, Amazon, etc

Knowledge of advertiser needs for organic search and best practices

Preferred

Experience collaborating with cross-functional teams to drive results, developing and executing against global launch plans to bring products to market

A commercial mindset with experience building business cases from market research and analysis

Experience in global roles

Product marketing experience in web & mobile advertising and paid search, and successfully contributing at both strategic and tactical levels

Strong knowledge across key areas of monetization products including ads delivery, keyword bidding, search algo, targeting, privacy, brand safety, and suitability

Experience in influencing product management decisions

Experience in influencing behavior change of key stakeholders at a variety of levels within an organization

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)