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TikTok · 4 days ago

Product Marketing Manager, Creator and Affiliates - TikTok Shop

Seattle, WA

Full-time

Onsite

Mid, Senior Level

$122K/yr - $233K/yr

5+ years exp

TikTok is a leading destination for short-form mobile video, and they are seeking a Product Marketing Manager for their Creator and Affiliates team. The role involves defining and executing marketing strategies, leading go-to-market initiatives, and driving product adoption for TikTok Shop's creator and affiliate business.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Define and execute the product marketing strategy for affiliate & creator business within TikTok Shop, partnering with product and operation teams to develop scalable programs that grow Creator and Affiliate business

Lead the Go-To-Market (GTM) strategy for creator and affiliate products in the US market, ensuring smooth execution and operational readiness across product, operations, and marketing teams

Deeply understand creator and merchant needs through user insights and market research, benchmark competitor and industry trends, and translate findings into actionable business requirements to influence product roadmap and prioritization

Drive product adoption and growth at scale, setting measurable goals, managing launches, and leading cross-functional collaboration with Growth, Ops, and Product teams to achieve performance targets

Qualification

Product marketingE-commerce experienceAnalytical skillsStrategic thinkingStakeholder managementShort-video productsB2B marketingCommunication skills

Required

BA/BS degree or above

5+ years of experience in product marketing, product management, or strategy in the creator, e-commerce, or platform domains

Strong analytical and strategic thinking skills, with a commercial mindset and the ability to translate insights into business impact

Exceptional communication, organization, and stakeholder management abilities

Experience in short-video, and creator economy products preferred

Preferred

Masters degree in related fields (MBA, computer science)

Industry knowledge of eCommerce

Previous marketing asset design experience

B2B marketing experience

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)