AbbVie · 15 hours ago
Director, Consumer Marketing - Psychiatry
Mettawa, IL
Full-time
Onsite
Senior Level, Lead/Staff
$156K/yr - $296K/yr
10+ years expAbbVie is a company focused on discovering and delivering innovative medicines and solutions for serious health issues. The Director, Consumer Marketing - Psychiatry is responsible for leading consumer-facing promotions for a psychiatry product, including campaign execution and team development.
BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
Responsibilities
Lead delivery of best-in-class consumer messaging, tactics, and marketing programs for 2 approved indications of a large psychiatry product
Lead creation, execution, and optimization of TV and digital campaigns
Design and shape consumer media strategy, TVC tracking/optimization, and digital tactic tracking/optimization in partnership with the Media Team, MABI, and Digital Lab
Management of multiple agencies
Lead creation of consumer sections of brand tactical and strategic plans, partner in creation of the overall brand strategic and tactical plans
Participate in governance meetings, including launch prep and follow-up activities
Develop compelling presentations to convey strategies to broad sets of stakeholder audiences, including senior executives, cross-functional leadership teams, and cross-functional partners for understanding and support of brand plans
Create and enable career development and skill growth plans for a team of 4+ marketers
Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Qualification
Required
Bachelor's Degree required
Cross-functional and/or similar experiences including field sales, finance, regulatory, research & development and other relevant business functions, like Managed Care, MABI
Preferred
BA/BS required; MBA strongly preferred
At least 10 years of consumer promotion experience, including agency management and creation/execution of multiple mass-market TV campaigns
Significant experience with mass market media, digital marketing, and relevant tracking/optimization
Significant experience in the pharmaceutical, medical device, or biotechnology industries with a successful track record of ascending responsibility
Demonstrates the ability to communicate ideas & make the complex easy for others to understand
Builds strong relationships with peers and cross functional partners outside of immediate team
Executes highly effective working team meetings with internal and external partners and is visibly inclusive and transparent
Works collaboratively and proactively, maintains high degree of planning, coordination & project management skills, demonstrated ability to problem solve & resolve conflict with diplomacy
Strong analytical and strategic marketing skills
Scientific acumen & therapeutic understanding, with the ability to extract insights from the analysis of complex datasets
Experience with launch &/or on-market commercial teams an advantage
Experience working within matrix-based teams and project management
Self-starter, learns fast, quickly grasps the essence of concepts, can change course rapidly where required, demonstrates intellectual curiosity
Open to suggestion & experimentation for improvement, embraces ideas from others, encourages innovation but matches innovation to reality
Exhibits strong emotional intelligence, diplomacy, maintenance of confidentiality, maturity, and organizational savvy
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs
Company
AbbVie
AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.
10001+ employees
H1B Sponsorship
AbbVie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (273)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)
Funding
Current Stage
Public CompanyTotal Funding
$15B2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO
Leadership Team
Robert Michael
Chairman of the Board and Chief Executive Officer
Micah Bregman
Vice President, Global Strategy and Pipeline, Allergan Aesthetics
Recent News
2026-01-09
2026-01-08
Morningstar.com
2026-01-08
Company data provided by crunchbase