KASE Real Estate ยท 1 day ago
Marketing Manager
KASE Real Estate is a brokerage focused on both general and luxury real estate markets. The Marketing Manager is responsible for guiding all marketing and brand initiatives, collaborating with a creative team, and ensuring brand consistency while driving growth for the company.
Responsibilities
Assist in the development and implementation of a cohesive, company-wide marketing strategy and brand identity
Collaborate with and support the creative team (Assistants, Content Creators, Designers, Social Media, etc.)
Help maintain and review a dynamic calendar of campaigns, launches, and luxury initiatives
Assist in directing and approving all content (digital, print, social, luxury listing assets)
Provide input and support for final approval authority on all creative before release
Support bespoke marketing for high-end listings and collaborate closely with Team Stirdivant
Assist in overseeing campaigns across web, social, paid ads, EDDM, bulk mail, and luxury partnerships
Empower agents with branded templates, content libraries, and personal marketing guidance
Track KPIs and prepare reports for leadership
Intake agent requests, delegate tasks through Asana (or similar), and ensure timely approvals
Design and produce marketing materials directly using design software
Research, evaluate, and propose emerging tools, platforms, and technologies to keep the brokerage on the cutting edge of marketing trends
Ensure all marketing content adheres to industry regulations, advertising laws, and brokerage compliance standards
Qualification
Required
3-5 years of progressive marketing experience
Ability to collaborate with and support a team
Strong collaborator with agents, leadership, and vendors
Strong design sense and understanding of creative processes
Required proficiency in Adobe InDesign, Photoshop, and Illustrator
Must be proactive and solutions-oriented
Preferred
Real estate and/or luxury brand marketing preferred; must understand compliance in marketing/advertising
Video editing software (Premiere Pro, After Effects, Final Cut) is a plus
Familiarity with tools like Canva, Mailchimp, or Hubspot is also a plus
Bachelor's degree in Marketing, Communications, Business, or related field