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Aiken Regional Medical Centers · 1 day ago

Marketing Manager

Aiken, SC

Full-time

Onsite

Senior Level

5+ years exp

Aiken Regional Medical Centers is a 273-bed acute care facility providing quality healthcare to the residents of Aiken and surrounding communities. The Marketing Manager will assist the Director of Marketing in developing and implementing marketing campaigns and projects, focusing on both internal and external communications.

Health CareHospitalMedicalmHealthOncologyRehabilitation

Responsibilities

Knowledge in key areas of marketing including, digital marketing (SEO/SEM, email marketing, audience journey), creation and implementation of marketing campaigns, content marketing, social media, and customer experience and journey. Must be able to lead creative ideas and implement campaign strategy

Support internal and external communications. External to include public relations, earned media and brand initiatives through expertise with digital, print and direct communication channels. Internal to include employee engagement initiatives through various communication channels

Keep up-to-date with traditional and emerging marketing channels that engage, educate and motivate action, as well as digital marketing trends in order to identify new opportunities. Solid grasp on design, copy and traditional/digital/web best practices

Lead content marketing plan to include social media strategy and video/reels, website, blogs and intranet. Create digital communication assets (copywriting and content creation through graphic design, videography and photography) and handle general communication activities. Skilled in storytelling

Set goals and ensure success of special events through coordination, planning, promotion, programming and execution. Must have ability to work some early mornings, nights and weekends

Qualification

Digital marketingContent marketingAdobe Creative SuiteProject managementHealthcare marketing experienceSocial media strategyStorytelling skillsPublic relationsVendor coordinationCommunication skillsTeam collaboration

Required

Bachelor's degree in marketing, public relations, journalism, communications or related field. Years of experience may be supplemented for education. Marketing and/or Public Relations certification(s) a plus

Minimum 5-7 years progressive marketing experience managing multi-channel campaigns, content development, digital strategy and vendor coordination

Minimum of 2 years in a comprehensive healthcare system preferred - understanding clinical service lines, patient experience considerations, HIPAA-compliant communication

Advanced digital marketing capabilities - experience with digital campaigns, analytics and SEO/SEM

Proficiency in Adobe Create Suite - strong skills in graphic design, photography and video editing and working in Illustrator and Photoshop

Proven experience planning and developing social content and video reels

Exceptional writing and storytelling skills - ability to produce clear, engaging, on-brand content for campaigns, internal communication, social media and executive initiatives

Demonstrated ability to work autonomously and make informed strategic decisions - must be able to take initiative, prioritize competing deadlines and manage projects from concept to completion with minimal oversight

Strong project management skills - experience organizing complex workflows, coordinating multiple deliverables and ensuring projects move efficiently

Mastery of communication skills - professional, polished verbal and written communication across all audiences to include executives, physicians, frontline staff, patients, guests and community partners

Comfortable in a fast-paced, high-volume, high-visibility environment

Highly-collaborative, team-oriented mindset - while able to work independently, must thrive in a collaborative environment

Preferred

Minimum of 2 years in a comprehensive healthcare system preferred - understanding clinical service lines, patient experience considerations, HIPAA-compliant communication

Benefits

Challenging and rewarding work environment

Competitive Compensation & Generous Paid Time Off

Excellent Medical, Dental, Vision and Prescription Drug Plans

401(K) with company match and discounted stock plan

SoFi Student Loan Refinancing Program

Career development opportunities within UHS and its 300+ Subsidiaries!

Retention Bonus Program if offered.

Loan Forgiveness Program if offered.

Company

Aiken Regional Medical Centers

Located in Aiken, South Carolina, which was named 2018’s “Best Small Town in the South” by Southern Living Magazine, Aiken Regional Medical Centers is a 273 licensed-bed acute care facility that offers a comprehensive range of specialties and services.

Founded in 1917

Aiken, South Carolina, USA

1001-5000 employees