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Aspen Dental · 1 day ago

Director of Marketing – Motto Clear Aligners

Chicago, IL

Full-time

Onsite

Director/Executive

$155K/yr - $190K/yr

10+ years exp

Aspen Dental is seeking a Director of Marketing to lead the Motto Clear Aligners business. This role involves driving growth initiatives, overseeing marketing channels, and ensuring a cohesive brand identity while delivering impactful marketing strategies.

DentalHealth CareHospital

Responsibilities

Drive revenue growth and efficient patient acquisition while maintaining high levels of patient satisfaction

Owns and evolves the brand strategy and execution across all marketing channels, including the Website, Paid and Organic Media, Social, CRM, PR, and Internal Communications

Develop and refine brand positioning and value proposition, aligning marketing messages with evolving consumer insights and competitive dynamics, strengthening brand equity and competitive differentiation

Design, deliver, and optimize the communication strategy, creating a cohesive and compelling brand voice across digital, social, PR, CRM, and internal communication channels

Establish key performance indicators and reporting metrics to track progress against marketing objectives and optimize marketing efforts

Develop and implement a playbook for integrating marketing and customer experience best practices, establishing our capability to be a leading Clear Aligner provider

Lead the development and execution of the marketing and digital strategy, corresponding tactical business plans, organizational blueprint, and development of required capabilities to succeed

Work closely with finance, ensure sales and profitability targets are on track to quarterly and annual plans; Collaborate with clinical, operational, HR, and COE teams to ensure alignment and support for marketing initiatives

Serve as an internal evangelist, painting a compelling vision for the future and fostering collaboration across the organization

Utilize analytics and consumer insights to evolve brand narrative, optimize the patient journey, and drive continuous improvement in marketing effectiveness

Qualification

Digital marketingBrand strategyE-commerce experienceAnalytical skillsProject managementInfluencing skillsCommunication skillsRelationship buildingTeam leadership

Required

Bachelor's degree required

MBA strongly preferred

10+ years of demonstrated digital, e-commerce, and brand marketing experience, with a track record of building and leading high-performance marketing teams

Demonstrated track record for driving growth in multi-unit omni-channel businesses

Demonstrated relationship building, project management and/or agency account management experience

Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels of the organization; clear, concise, and persuasive with ability to influence, while balancing an openness to others' opinions

Proven experience driving growth in multi-unit omni-channel businesses, preferably in the healthcare industry

Experience working in a matrixed organization, where influencing skills are critical to success

Strong analytical skills, with the ability to leverage data and consumer behavior trends to generate creative marketing and brand evolution strategies

Highly goal-oriented and resilient in the pursuit of growth, with a process-oriented and well-organized approach to project management

Process oriented, and well organized; able to bring alignment behind an initiative, keep it on track, and lead it through successful execution