Bone Dry Roofing ยท 3 days ago
SEO Manager
Indianapolis, IN
Full-time
Onsite
Mid, Senior Level
3+ years expBone Dry Roofing is a trusted leader in the roofing, gutter, and masonry repair and replacement industry. They are seeking a highly analytical and results-oriented SEO Manager to build and execute their SEO strategy, increase organic visibility, and drive qualified traffic to generate leads across multiple brands and locations.
Construction
Responsibilities
Develop & Own the SEO Strategy: Build a scalable SEO roadmap that supports business goals across multiple brands and regions
On-Page Optimization: Optimize existing site content and structure for target keywords and search intent. Ensure all content is SEO-friendly, technically sound, and conversion-focused
Technical SEO: Conduct regular site audits, identify technical issues, and work cross-functionally with web developers to implement fixes that improve crawlability, site speed, and indexation
Local SEO Execution: Create and manage local SEO strategies including Google Business Profile optimization, citation building, local landing pages, and reviews strategy for 20+ markets
Content Strategy Collaboration: Partner with the content and creative teams to guide blog strategy, location-specific content, and service-based SEO content
Keyword Research & Reporting: Conduct ongoing keyword research, competitive analysis, and SERP monitoring. Report on keyword rankings, organic traffic, and conversion impact
Link Building: Identify opportunities and execute white-hat link building strategies to improve domain authority
Analytics & Reporting: Own the SEO reporting dashboard using tools like Google Analytics 4, Google Search Console, SEMrush/Ahrefs, and BrightLocal
SEO for New Brands & Acquisitions: Create SEO launch plans for new brands or acquired companies within the Bone Dry Family of Brands
Qualification
Required
3-5+ years of SEO experience, preferably in-house or at an agency managing multi-location service businesses
Deep knowledge of Google algorithm updates, ranking factors, and SEO best practices
Experience with technical SEO audits and tools (Screaming Frog, AHREFs, Google Search Console, etc.)
Strong understanding of Local SEO and experience managing multi-location SEO campaigns
Comfortable using platforms and tools such as Ahrefs, Whitespark, Google Analytics 4, WordPress, and Unbounce
Exceptional project management and communication skills
Preferred
Bonus points for experience in roofing, home services, or multi-location businesses
Benefits
Competitive salary
Benefits
Professional growth opportunities
Company
Bone Dry Roofing
Bone Dry Roofing's mission is to ensure peace of mind for each customer through exceptional service.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase