Freemont Yardley Search ยท 3 days ago
Senior Product Marketing Manager
Freemont Yardley Search is seeking a Senior Product Marketing Manager responsible for the development, management, and performance of assigned product lines. This role drives strategic growth, market share expansion, and profitability across the product portfolio, overseeing the entire lifecycle from concept through commercialization.
Staffing & Recruiting
Responsibilities
Drive revenue growth, market share, and P&L performance for designated product portfolios
Develop and execute multi-year product line strategies and roadmaps
Create and maintain detailed Gantt charts and project timelines to monitor progress, milestones, and deliverables across all project phases
Define and prioritize the product roadmap based on business impact and feasibility
Lead the commercialization of new products, including go-to-market strategies and promotional initiatives
Maintain deep product and application expertise through ongoing research and market analysis
Conduct competitive analyses covering pricing models, value propositions, and market positioning
Analyze industry trends, sales performance, customer feedback, and market data to identify opportunities and optimize strategy
Lead market research efforts to evaluate new product concepts and line extensions
Stay ahead of evolving market trends and customer needs to drive innovation and relevance
Monitor product performance and gather feedback to continuously optimize product lifecycle and market success
Lead cross-functional teams through all stages of product development, applying a stage-gate process to ensure executional excellence
Proactively identify, assess, and mitigate project and portfolio risks
Monitor inventory performance and drive initiatives for optimal stock levels and inventory reduction
Collaborate cross-functionally to ensure alignment and execution of product initiatives and business strategies
Qualification
Required
5+ years of product marketing experience
Proven expertise in managing P&L and pricing strategies
Deep understanding and application of the stage-gate product development process
Strong background in product development, including concept-to-launch leadership
Bachelor's degree required; MBA preferred
Advanced skills in forecasting and inventory management
Excellent financial and business acumen
Familiarity with social media platforms and digital marketing trends
Proficient in market research methodologies, including surveys and competitive analysis
Strong written and verbal communication skills with technical proficiency
Advanced proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Teams)
Understanding of AI tools and their practical integration into workflow
Willingness and ability to travel domestically and internationally up to 30%
Must possess or be able to obtain a valid passport
Preferred
MBA preferred
Experience with ERP and CRM systems (Salesforce, Oracle EnterpriseOne, CRM OnDemand preferred)