Dry Force Corp. · 1 month ago
Director of In Home Sales Enablement
DFW, TX, Irving, TX, US
Full-time
Hybrid
Lead/Staff, Director/Executive
$160K/yr - $160K/yr
5+ years expDry Force Corp. is a national parent organization of 14 restoration and mitigation brands. They are seeking a dynamic Director of In-Home Sales Enablement to enhance in-home sales systems and processes, ensuring brands maximize their residential closing rates through effective tools, training, and coaching for their sales professionals.
Real Estate
Responsibilities
Design and continuously refine a standardized in-home sales process that supports consultative selling and customer trust
Lead adoption of best practices and sales workflows across 14 brands, ensuring alignment with real-world field conditions
Create and update a process playbook for in-home sales operations that can scale with company growth
Oversee the AI sales coaching and analytics platform used by IHSPs and sales managers
Continuously refine AI-enabled scripts, prompts, and learning loops to improve seller outcomes
Partner with vendors or internal product teams to iterate based on performance data and frontline feedback
Build and lead the training curriculum for new and tenured IHSPs, including onboarding modules, shadowing protocols, and advanced techniques
Conduct field-based coaching sessions, ride-alongs, and virtual clinics
Equip local sales managers with tools and guidance to independently drive performance improvements
Analyze in-home sales performance across brands using Luxor CRM and other reporting tools
Identify key success drivers and performance gaps, and translate findings into actionable brand-level guidance
Establish and monitor KPIs, particularly closing rate, conversion timelines, and consultative sales quality metrics
Work closely with brand leaders and local sales managers to tailor strategies to market and team dynamics
Serve as a trusted advisor and coach without being in the direct reporting chain
Collaborate cross-functionally with Marketing, Technology, and Operations to ensure sales enablement is integrated across the business
Qualification
Required
5+ years of experience in sales enablement, performance management, or sales operations—ideally in a multi-location, home services, or franchise-style environment
Deep knowledge of consultative, in-home sales methodologies and customer psychology
Strong working knowledge of CRM systems and experience with AI-enhanced sales tools (e.g., Gong, Balto, Chorus, etc.)
Proven ability to coach high-performing field teams and build trust with local leaders without formal authority
Experience creating structured training programs and sales playbooks from scratch
High emotional intelligence, influence skills, and passion for frontline success
Willingness and ability to travel 25–50% of the time to visit brand locations across the U.S
Benefits
Competitive compensation
Benefits
Meaningful travel and leadership opportunities
Company
Dry Force Corp.
Dry Force is a construction company that provides water damage restoration services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Trivest Partners
2020-01-01Private Equity
Leadership Team
Michael Kelly
Director of Business Development and Strategic Partnerships
Company data provided by crunchbase