OFRA Cosmetics ยท 2 days ago
Ecommerce & Lifecycle Marketing Manager
United States
Full-time
Remote
Mid LevelOFRA Cosmetics is seeking an Ecommerce & Lifecycle Marketing Manager to own the customer journey across site, email, and SMS. This role is responsible for driving ecommerce revenue through promotional strategy, lifecycle marketing, and onsite merchandising.
BeautyCosmeticsE-Commerce
Responsibilities
Own onsite merchandising strategy including homepage, landing pages, collections, and promotional placement
Plan and execute promotional calendars including sales, GWPs, bundles, and limited time offers
Align site content and merchandising with email and SMS campaigns
Monitor on site performance including conversion rate, AOV, and customer behavior
Execute and QA site updates tied to campaigns and promotions
Own email and SMS campaign setup, scheduling, and execution in Klaviyo
Define and manage promotional cadence across launches, sales, and seasonal moments
Build, manage, and optimize lifecycle flows including welcome, browse abandon, cart abandon, post purchase, replenishment, and winback
Segment audiences to improve engagement, conversion, and retention
QA all sends for accuracy, timing, and customer experience
Manage Shopify in support of ecommerce marketing initiatives
Maintain integrations with Klaviyo, Yotpo, and Searchspring
Support light site updates required for marketing execution
Identify site issues that impact conversion and coordinate resolution
Track and report on ecommerce and lifecycle performance including revenue, engagement, and retention metrics
Use insights to refine promotional strategy, cadence, and customer journeys
Support testing initiatives across campaigns, flows, and onsite experiences
Qualification
Required
Experience in ecommerce or lifecycle marketing for DTC brands
Strong working knowledge of Shopify and Klaviyo
Experience managing email and SMS campaigns and lifecycle flows
Strong understanding of onsite merchandising and conversion optimization
High attention to detail with strong execution and QA discipline
Ability to manage multiple campaigns and initiatives simultaneously
Company
OFRA Cosmetics
OFRA Cosmetics, manufactured in the United States for the past 20 years, has distinguished themselves as innovators in the beauty industry by formulating and producing all their exclusive skin care and makeup products in-house.
Founded in 1998
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Carine Trezza
Chief Operating Officer
Company data provided by crunchbase