Bask and Lather Co · 1 day ago
Brand Manager
Yonkers, NY
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $140K/yr
5+ years expBask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. The Brand Manager will be responsible for developing brand strategies, leading marketing campaigns, and collaborating with cross-functional teams to ensure brand consistency and drive growth.
Consumer GoodsCosmeticsE-Commerce
Responsibilities
Own brand strategy development and quarterly marketing calendars across digital, retail, and experiential
Lead GTM strategy and execution for all product launches, seasonal campaigns, partnerships, and retail promotions
Use data and insights to inform positioning, messaging, targeting, and campaign strategy
Manage integrated 360° brand campaigns from concept through post-mortem across paid, owned, and earned media
Oversee production of creative assets (photo, video, UGC, packaging, print) across internal and external teams
Lead creative direction for brand and product photoshoots, including casting, location, and content usage strategy
Partner with Paid Media, Retention, Social, and Ops teams to align on priorities, messaging, and timing
Drive execution for influencer activations, retail marketing, partnerships, and trade shows
Collaborate with Product, Customer Experience, and E-commerce teams to ensure brand consistency at all touch-points
Develop retail marketing toolkits, in-store signage, and co-branded activations
Support B2B and wholesale growth through strategic seeding, event alignment, and sell-through campaigns
Conduct competitive research and trend analysis to refine brand positioning and campaign strategy
Track campaign performance and KPIs across channels, delivering post-campaign reports and optimizations
Champion brand consistency and excellence across all consumer-facing assets and activations
Qualification
Required
5–7 years of brand marketing experience, ideally in beauty, wellness, or consumer goods
Demonstrated success in leading 360° brand campaigns, GTM strategy, creative production, and event marketing
Experience in omni-channel and retail marketing, including wholesale and B2B support
Background in PR, content marketing, or brand partnerships
Experience working with paid media, retention, and creative teams to drive measurable growth
Strong project management skills and ability to juggle multiple priorities with cross-functional partners
Management experience or a desire to grow into a team lead role
Deep understanding of multicultural marketing, especially in textured haircare or adjacent categories
Proficiency in Google Workspace, Canva, Monday.com (or similar PM tools); familiarity with Klaviyo, Shopify, TikTok, and Amazon is a plus
Highly self-motivated with a strong sense of ownership and accountability
Comfortable navigating ambiguity and adapting to evolving priorities
Preferred
Experience in the textured haircare sector
Benefits
Medical, Dental, Vision Insurance
Paid Time Off
401(k)
Plum Benefits Discounts
Career growth opportunities within a rapidly expanding company
Company
Bask and Lather Co
Bask & Lather Co. is a unique direct to consumer haircare brand on a mission to help women around the world grow and keep hair they love.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Phontayne Walker
Administrative Assistant to the CEO
Company data provided by crunchbase