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Califia Farms · 2 days ago

Social Media Manager

Los Angeles, CA

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $80K/yr

1+ years exp

Califia Farms is a company focused on expanding its global brand presence, and they are seeking a Social Media Manager to join their brand marketing and communications team. The role involves managing social media strategy, engaging with online followers, and collaborating with various teams to create impactful social content.

Food and BeverageNutritionOrganic Food

Responsibilities

Manage the day-to-day execution of our global social media strategy, including scheduling, posting, and community managing on TikTok, Instagram, Facebook, and X, while monitoring and reporting out on other emerging social platforms

Build and oversee the content calendar to plan optimized content for each platform

Act as community manager across all platforms, promoting positive brand conversation and engagement and addressing complaints per consumer care protocol

Continually evolve social media strategy to align with broader marketing campaigns, business goals, and department KPIs

Deliver monthly analytics reports to marketing team and Chief Marketing Officer

Collaborate with internal Creative Services team and external content creators to proactively develop and deliver best-in-class social content including, but not limited to, images, videos, cinemagraphs, GIFs, Instagram Stories and more

Provide guidance and mentorship for social media interns throughout the year, aiding in their professional development

Work with broader marketing communications team to develop integrated social media campaigns for new product launches, new market launches and other marketing initiatives

Keep finger on the pulse of social trends, new platform features and best practices, and provide channel and community insights with actionable next steps on an ongoing basis

Develop deep understanding and ownership of brand voice and knowledge

Collaborate with influencer marketing team to select partners, develop content, and analyze results

Partner with external media agency to assist in developing, executing, and optimizing paid social content (mostly TikTok and Instagram) and drive optimizations by testing new techniques, analyzing performance data, and shifting resources to top-performing posts

Play an active role within the larger marketing team and process, representing the voice of Califia’s online consumer community while also providing as-needed, ad-hoc marketing communications support, including but not limited to consumer review programs and brand website