Microvast · 3 weeks ago
Director Global Marketing & Product Management
Stafford, TX
Full-time
Onsite
Director/Executive
8+ years expMicrovast is a technology innovator that designs, develops and manufactures lithium-ion battery solutions. The Director Global Marketing & Product Management will lead the company’s brand strategy and integrated marketing initiatives, shaping the market presence and articulating the value proposition to align internal teams around a cohesive market strategy.
Consumer ElectronicsEnergy StorageEnvironmental EngineeringManufacturing
No H1B
U.S. Citizen Only
Responsibilities
Develop and executive a long-term marketing strategy that aligns with corporate goals and business growth targets
Serve as brand guardian, ensuring consistency of messaging, visual identity, and positioning across all channels and business units
Own the regional product portfolio strategy, including lifecycle planning and market coverage
Lead new product introductions and ensure cataloging excellence for global applications
Collaborate with R&D and operations to define product features and value propositions
Lead integrated campaigns across digital, print, social media, and traditional channels to drive brand awareness and lead generation
Develop and implement regional brand positioning and communication strategies
Manage packaging, promotions, and digital presence tailored to global customers
Drive trade marketing initiatives across customers
Define and execute regional pricing strategies, including discount structures and competitive benchmarking
Monitor pricing performance and support sales teams with pricing analytics
Lead market intelligence efforts to identify customer needs, competitive trends, and growth opportunities
Integrate insights into product development, marketing campaigns, and strategic planning
Oversee participation in major industry conferences, events, trade shows, and speaking engagements to enhance visibility and credibility
Partner with regional sales, operations, and global teams to ensure cohesive execution
Contribute to cross-functional initiatives and support continuous improvement efforts
Manage vendor/agency relationships to ensure quality, efficiency and ROI
Oversee departmental budget and track performance against KPIs
Qualification
Required
Bachelor's degree in Engineering, Business Administration, Marketing or related field
8–12 years of experience in product management and marketing, preferably in the automotive aftermarket or technical industries
Experience with technology B2B commercialization (energy storage, semiconductors, materials science or automotive sectors preferred)
Automotive aftermarket experience strongly preferred
Experience managing cross-functional teams and leading through influence
Strong leadership and project management skills
Proven ability to translate market insights into actionable strategies
Fluency in mandarin is preferred
Ability to travel up to 15% domestically and internationally
Preferred
Senior-level experience setting the functional strategy and direction of an organization across a global enterprise
A demonstrable experience in leading a large global organization, preferably in a matrix organization
Strategic and analytical thinking
Customer-focused innovation
Strong communication and stakeholder management
Cross-functional collaboration
Adaptability in a dynamic, matrixed environment
This position requires occasional work outside of standard business hours, including evenings, weekends, and/or holidays, to meet critical business needs, project deadlines, or respond to operational or emergency situations
Benefits
Annual salary + bonus and stock awards+ benefits
Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
Company
Microvast
Microvast designs, develops, and manufactures charging, battery control systems for electric vehicles with superior safety.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.33BKey Investors
US Department of EnergyCITIC Securities
2025-10-03Post Ipo Equity· $125M
2024-06-04Post Ipo Debt· $12M
2022-10-19Grant· $200M
Leadership Team
Yang Wu
CEO
R
Rodney Worthen
Chief Financial Officer
Recent News
2026-01-11
Microvast, Inc.
2025-11-11
2025-11-11
Company data provided by crunchbase