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Microvast · 1 day ago

Director of Marketing

Stafford, TX

Full-time

Onsite

Director/Executive

10+ years exp

Microvast is a technology innovator that designs, develops, and manufactures lithium-ion battery solutions. They are seeking a strategic, outcomes-driven Director of Marketing to lead and scale their marketing function globally, defining and executing innovative marketing strategies that drive brand growth and demand generation across both B2B and B2C channels.

Consumer ElectronicsEnergy StorageEnvironmental EngineeringManufacturing

Responsibilities

Develop and implement comprehensive marketing strategies aligned with business objectives to accelerate growth and enhance market positioning

Lead development of annual marketing plans, budgets, and KPIs to ensure measurable results across all marketing channels

Own and execute the global marketing strategy, ensuring alignment across regions while tailoring execution to local market needs

Establish and enforce global brand governance, messaging frameworks, and design standards across all regions and subsidiaries

Partner with regional leadership teams to support market entry, localization, and customer-specific go-to-market initiatives

Oversee regional marketing plans, budgets, and performance metrics to ensure consistency, ROI, and accountability

Coordinate global product launches, campaigns, and announcements across time zones and markets

Oversee brand strategy, messaging, and positioning to strengthen brand equity and differentiation

Drive go-to-market (GTM) strategy for new product launches and key initiatives

Lead demand generation efforts across digital, field, partner, and channel marketing to drive qualified leads, pipeline, and revenue

Optimize marketing funnel performance using data-driven insights and analytics

Implement scalable processes, systems, and tools that improve efficiency, measurement, and cross-functional collaboration

Oversee CRM, marketing automation, analytics platforms, and performance dashboards

Partner with Sales, Product, Customer Success, and Finance to ensure alignment on targets, messaging, and customer insights

Work closely with creative and content teams to deliver high-impact campaigns that resonate with target audiences

Lead PR, corporate communications, events, and industry analyst relations to elevate executive and company visibility

Represent the company at industry events, conferences, and external forums

Recruit, mentor, and develop a high-performing marketing team, fostering a culture of creativity, excellence, and accountability

Lead, mentor, and scale a global marketing organization, including regional marketing leads, demand generation, content, PR/communications, and digital teams

Define organizational structure, roles, and career paths to support growth and succession planning

Set clear performance expectations, KPIs, and accountability frameworks for direct and indirect reports

Manage external agencies, consultants, and vendors across regions to supplement internal capabilities

Foster a culture of execution discipline, collaboration, and continuous improvement

Serve as the primary marketing liaison to executive leadership, providing clear, data-driven updates on performance, pipeline contribution, and brand health

Support investor relations, earnings communications, and executive messaging as required for a public or growth-stage company

Ensure marketing activities align with corporate governance, compliance, and brand-risk standards

Qualification

Marketing StrategyDemand GenerationGlobal MarketingIntegrated MarketingCRM/AutomationPerformance AnalyticsB2B MarketingTeam LeadershipCross-Functional CollaborationCommunication Skills

Required

Bachelor's degree in Marketing, Communications, Journalism, or related field required; MBA or advanced degree preferred

10+ years of progressive marketing leadership experience, with a strong record of driving growth and brand performance in complex, high-growth environments

Proven success leading demand generation, channel marketing, and strategic GTM initiatives

Demonstrated experience leading global or multi-regional marketing teams

Proven ability to operate across cultures, time zones, and international business environments

Experience supporting complex B2B and/or B2B2C sales models across multiple geographies

Comfort operating in a matrixed organization with dotted-line regional reporting structures