Alpinestars · 2 days ago
Visual Merchandising Manager
HQ - Torrance
Full-time
Onsite
Mid Level
$85K/yr - $100K/yr
3+ years expAlpinestars is seeking a Visual Merchandising Manager to enhance the in-store brand experience. This role involves executing merchandising strategies, designing product displays, and collaborating with various teams to ensure a consistent brand identity across retail locations.
ApparelCyclingLifestyleMotorsports
Responsibilities
Develop and execute visual merchandising strategies to showcase Alpinestars products in the most engaging and effective way
Ensure a cohesive brand identity across all retail locations, dealerships, and partner stores
Design and implement store layouts, window displays, and product zones that highlight key product features, technologies, and seasonal collections
Work closely with the sales, communications and creative teams to align in-store visuals with overall brand campaigns and promotions
Develop merchandising guidelines and tools to help retailers properly display Alpinestars products
Create compelling product displays that emphasize the technology, functionality and innovation behind each item
Utilize signage, mannequins, and props to tell a strong brand story that resonates with motorcycle enthusiasts
Stay updated on industry trends and competitors’ merchandising strategies to ensure Alpinestars remains a leader in the market
Train and support retail teams and dealerships on best merchandising practices
Conduct store visits to assess compliance with brand guidelines and provide actionable feedback
Collaborate with sales teams and retail partners to develop tailored merchandising plans that meet individual store needs
Plan and execute store re-merchandising based on product launches, seasonal changes, and marketing campaigns
Develop planograms, store layouts, and visual merchandising toolkits for retailers and franchise partners
Work with production teams to design and develop fixtures, signage, and POP (point-of-purchase) materials
Analyze sales performance and customer behavior to refine merchandising strategies
Collect feedback from retail partners and sales teams to continually optimize visual presentations
Ensure merchandising efforts contribute to increased sell-through rates and brand engagement
Qualification
Required
3-5 years in visual merchandising, preferably in the motorcycle, action sports, or outdoor apparel industry
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), SketchUp, or similar design tools
Understanding of retail store layouts, fixture design, and merchandising principles
Ability to lead multiple projects, work within budgets, and meet tight deadlines
Strong interpersonal skills to work cross-functionally with sales teams, marketing, and retail partners
Ability to create visually compelling displays that enhance customer engagement and sales
Ability to travel for store visits, trade shows, and retail activations (up to 30%)
Preferred
Bachelor's degree in Visual Merchandising, Retail Design, Marketing, or a related field preferred
Knowledge of the motorcycle industry, gear, and consumer preferences is a major plus
Company
Alpinestars
Alpinestars develops world-class technical apparel and footwear for all forms of motorcycling, auto racing and action sports.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-12-06
2025-05-23
Company data provided by crunchbase