GBH · 1 day ago
Social Media Manager
Boston, MA
Full-time
Hybrid
Mid Level
$58K/yr - $71K/yr
3+ years expGBH enriches people's lives through programs and services that educate, inspire, and entertain. FRONTLINE is seeking a Social Media Manager to manage daily posting on its social media accounts and engage audiences while innovating tactics to attract new viewers.
BroadcastingContentDigital MediaEducationPodcast
Responsibilities
Manage daily posting to FRONTLINE’s social media accounts, prioritizing Instagram, Tik Tok, LinkedIn, Threads, Facebook and BlueSky
Create social media content (video, graphic, text and combinations thereof) which promote FRONTLINE documentaries, projects, podcasts, digital stories, announcements and awards
Manage social media campaigns for tentpole initiatives, including collaborations with PBS and other editorial partners
Write SEO-friendly headlines, video titles, video descriptions and additional copy that align with FRONTLINE editorial guidelines and are optimized for individual social media platforms
Work with FRONTLINE’s editorial team to ensure that all social media copy and assets are approved for publication
Create, maintain, and share a social media content calendar, ensuring that the most up-to-date publication schedule for FRONTLINE initiatives is represented
Identify opportunities for community engagement with our social media audiences and devise response tactics
Devise and manage social media activations focused on audience engagement
Create and distribute social media assets and toolkits for each FRONTLINE episode and initiative to key stakeholders
Is the social media liaison for FRONTLINE to PBS and other partners
Work with the audience development team to identify, vet and strategize use of social media influencers
Create social media content for FRONTLINE executives as needed
Create quarterly reports on FRONTLINE’s social media analytics and trends
Use FRONTLINE and GBH-approved AI tools to aid in social media creation
Oversee the social media hygiene for FRONTLINE’s platforms and stay up to date on best practices
Qualification
Required
Proven success managing social media accounts for news organizations
Strong news judgment
In-depth knowledge of social media best practices, tools and trends
Strong writing skills, with the proven ability to discern voice and tone
Strong social media video editing skills, with published clips for established social media platforms
Strong aesthetic eye for social media graphics and the ability to work in Photoshop and Canva. Illustrator is a plus
Experience with social media analytics and publishing tools (Sprout, native platform analytics and scheduling, Google Analytics, etc.)
Strong presentation, communication, and organization skills
A minimum of 3 – 5 years of relevant experience, preferably with a major news organization
Bachelor's degree or equivalent work experience required
Company
GBH
GBH is making sure you have our content when and where you choose: on air, online, and on the go — with TV and radio broadcasts, podcasts.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$25.9MKey Investors
Alfred P. Sloan Foundation
2022-01-01Grant· $2M
2021-01-01Grant· $1M
2020-01-01Grant· $1M
Leadership Team
Dan Lothian
Editor in Chief GBH News & The World
Jonathan Abbott
President Emeritus
Recent News
2025-12-06
Company data provided by crunchbase