MSC Cruises · 9 hours ago
Manager, Brand & Promotions
Miami, FL
Full-time
Onsite
Mid, Senior Level
6+ years expMSC Cruises, the world’s third largest cruise line brand, is expanding its Brand and Promotions team in the USA. This critical role will help drive MSC Cruises’ brand presence in the North American market by supporting Brand Marketing & Promotional initiatives and managing integrated campaigns.
LeisureTourismTravel
No H1B
Hiring Manager
Mariam Khan
Responsibilities
Support development and execution of major brand initiatives, including 360 brand campaigns (broadcast, digital, radio, OOH, etc.) and new ship launches that drive awareness, revenue, and channel success—grounded in insights, clear briefs, and measurable KPIs
Drive the creative and production process, acting as a cross-functional brand liaison between external agency and internal marketing teams ensuring channel assets, timelines, and delivery expectations are met
Support the Director in the development of briefs (based on insights and objectives) and guide internal creative and agency teams towards actionable direction to meet goals and objectives
Co-lead status meetings with agency partner while managing schedules and timely approvals of various workstreams for our brand campaign
Spearhead pre-production of campaign and content shoots. Partner with internal Events and Operations teams and agency partner, executing logistics to capture all planned content
Track budgets, manage invoices, and support financial reconciliation for brand initiatives
Champion brand voice, identity, and clarity while maintaining Brand Guidelines in collaboration with our internal creative team. Partner with marketing teams to ensure brand consistency across all channels
Own the North American promotional calendar from planning through activation of various promotions (i.e., broad offers, Flash Sales, and tactical offers)
Partner with Revenue Management to align on promotional offers and windows on an ongoing basis
Develop promotional messaging and asset needs, ensuring alignment across Marketing, and Revenue Management
Manage briefing, routing, and coordination of promotional channel assets via our internal creative teams that align with established lead times, ensuring timely approvals from leadership
Serve as day-to-day cross-functional point of contact for Promotions workstreams, connecting Creative, Growth Marketing, eCommerce, Revenue Management, and Loyalty teams
Leverage competitive insights that impact promotional offers to maximize demand and bookings of our promotions
Qualification
Required
Bachelor's degree in marketing, communication or other related field required
6+ years of experience managing brands with an emphasis on creative and campaign management for a consumer brand
3-5+ years external agency management
Proven record managing integrated campaigns with a deep understanding of integrated marketing and production
Established record of developing strong cross-functional relationships that drive clear and timely alignment of communications and deliverables
Excellent written, verbal, and executive presentation skills
Performance-driven mindset
Ability to identify opportunities to simplify workflows, tighten handoffs, and improve cross-functional transparency
Capable of working in a fast-paced environment while maintaining acute attention to detail
Mentor and grow talent—creating a culture of collaboration
Tech-savvy with proficiency in PowerPoint, Excel, and project management tools such as Asana
US Passport or US Permanent Resident
Company
MSC Cruises
MSC Cruises is the leader in the Mediterranean cruise market
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$6.94M2017-04-05Series Unknown· $6.94M
Leadership Team
A
Alfonso Piccirillo
Chief Financial Officer
Daniele Buonaiuto
Chief Information Officer
Recent News
The Orlando Sentinel
2026-01-17
Digital Journal
2025-12-16
Company data provided by crunchbase