TCW · 9 hours ago
VP, Content Writer and Strategist
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $180K/yr
8+ years expTCW is a leading global asset management firm with over five decades of investment experience. The Vice President, Content Writer and Strategist will lead TCW’s content marketing function, developing and executing a cohesive thought leadership and branded content strategy to enhance TCW’s global voice across various audiences.
Asset ManagementFinanceFinancial Services
Responsibilities
Define and execute TCW’s firmwide content strategy to elevate TCW’s brand visibility and deepen understanding of TCW’s expertise across macro perspectives and asset classes (Fixed Income, Alternatives, and Equities), and investment vehicles (ETFs, mutual funds, BDCs, Intervals funds)
Develop differentiated content programs and recurring series designed to break through a crowded market, build audience loyalty, and position TCW as a sought-after thought leader
Partner with senior leadership, CIOs, portfolio managers, and distribution teams to surface opportunities to develop content aligned to enterprise growth objectives and commercial priorities
Research, draft, and refine long-form and short-form content—including thought leadership, articles, commentary, scripts, and campaign narratives—ensuring clarity, consistency, and a strong TCW point of view
Drive editorial and storytelling excellence, claiming TCW areas of expertise and communicating TCW’s differentiators across investment philosophy, CIO insights, and products
Align content initiatives with broader marketing, brand, and sales enablement programs to maximize reach, relevance, and cohesion
Collaborate with Marketing stakeholders and leadership to ensure content is discoverable, integrated, and optimized across digital touchpoints
Lead the development, writing, editing, and curation of high-quality content, including thought leadership articles, market insights, commentaries, and multimedia (e.g. video, podcast) storytelling
Translate investment and market intelligence into clear, engaging, and compliant narratives for institutional investors, financial advisors, consultants and the general public
Maintain a unified editorial calendar to align content deployment across TCW.com, social, and email channels
Partner with SMEs, business leaders, and product marketers to produce content that embeds TCW’s brand value propositions and supports key marketing objectives
Ensure all content aligns with TCW’s brand standards, compliance requirements, and audience needs
Collaborate across the marketing team to drive TCW’s SEO strategy, ensuring content is optimized for discoverability and organic growth
Partner with the Social Media Strategist to amplify content across social channels, extending reach and engagement through cohesive storytelling
Coordinate with marketing partners to map journeys for TCW signature content programs, track engagement, and connect content consumption to client and lead activity
Manage the end-to-end compliance process for all content
Establish KPIs to evaluate performance across reach, engagement, and conversion metrics
Leverage analytics platforms (HubSpot, Seismic, Google Analytics, native dashboards, Conductor (SEO) to assess effectiveness and identify opportunities for improvement
Translate performance insights into actionable recommendations that guide editorial priorities and resource allocation
Deliver regular reporting that demonstrates the impact of content marketing on brand visibility and commercial outcomes
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, Finance, or related field
Minimum of eight years of experience leading content strategy, editorial, or communications within financial services or asset management
Deep understanding of investment markets, products, and audiences (institutional, intermediary, and wealth)
Proven ability to partner with senior executives and investment professionals to develop and refine content themes
Strong writing, editing, and storytelling skills, with the ability to translate complex investment insights into accessible, differentiated content
Expertise in SEO, content discoverability, and data-informed editorial planning
Experience collaborating with digital, social, and web teams to execute integrated marketing programs
Fluency in MarTech and analytics tools such as HubSpot, Conductor, Yext, and Google Analytics
Highly organized and proactive leader with exceptional communication and stakeholder management skills
Preferred
advanced degree or CFA charter holder
Benefits
Eligible for TCW’s comprehensive benefits package.
Eligible to be considered for an annual discretionary bonus.
Company
TCW
TCW is a global asset manager with more than fifty years of experience across fixed income, equities, and alternatives.
501-1000 employees
H1B Sponsorship
TCW has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (5)
2023 (2)
2022 (5)
2021 (4)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Nippon Life Insurance Company of Japan
2017-12-01Series Unknown
2012-08-08Acquired
Leadership Team
Bob Baxter
Senior Vice President
David D. Kim
Managing Director, Head of Japan
Recent News
2025-10-16
2025-06-14
Company data provided by crunchbase