JLL · 1 day ago
Marketing Manager (Retail Mall)
Lynchburg, VA
Full-time
Onsite
Mid Level
3+ years expJLL is a leader in commercial real estate and is seeking a Retail Marketing Manager to implement local marketing and event initiatives while building community relationships. The role involves leading the marketing efforts for the property, developing marketing strategies, and ensuring client satisfaction through effective execution of marketing plans.
CommercialReal Estate
Responsibilities
Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
Development of the annual marketing plan for the property(s) based upon the center’s strategic goals
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs
Effectively manage the center’s digital media programs (social media, mobile, web) as applicable
Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property(s)
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property(s) and JLL
Develop an ongoing public relations action plan as needed; send out press releases; track publicity
Follow corporate policies and procedures for all programs and events
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
Collaborate with property(s) team and regional resources to achieve client-driven property(s) business goals while ensuring that JLL’s Core Practices are followed
Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include- sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts
Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager
If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities
Schedule and manage day-to day operations of the Customer Service Center (where applicable)
Qualification
Required
3-5 years in retail, marketing, advertising or comparable business experience
Computer literate, knowledge of marketing fundamentals and research
Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask
Sales/negotiation skills a plus
Must have experience in managing budgets
Must have flexibility to work varied schedules including weekends and evenings
Strong team player
Preferred
Bachelor's Degree in Marketing or related field
1-2 years retail experience
Event planning
Experience promoting events through social media
Shopping center experience
Sponsorships/revenue generation experience
Benefits
Comprehensive and competitive benefits plan
A supportive, caring, and diverse work environment designed for your growth and well-being.
A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.
Company
JLL
We’re a leading professional services firm that specializes in real estate and investment management.
10001+ employees
H1B Sponsorship
JLL has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (70)
2024 (47)
2023 (60)
2022 (68)
2021 (39)
2020 (43)
Funding
Current Stage
Public CompanyTotal Funding
$1.59B2025-11-03Post Ipo Debt· $565.35M
2023-11-08Post Ipo Debt· $400M
2019-05-29Post Ipo Debt· $46.5M
Leadership Team
Christian Ulbrich
President, CEO & Director
Jones Lang LaSalle
Global CEO, Capital Markets and Member
Recent News
Morningstar.com
2025-12-29
2025-12-17
Company data provided by crunchbase