NCYBER ยท 4 months ago
App Marketing and UX/UI Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expNCYBER is seeking a highly skilled and experienced App Marketing and UX/UI Specialist to join their team. The role involves promoting mobile apps through strategic Google Ads campaigns and social media initiatives while enhancing the app's user experience and interface design.
Security
Responsibilities
Develop, execute, and manage comprehensive Google Ads campaigns specifically for app promotion, including App Campaigns, Search, Display, and Video campaigns
Conduct in-depth keyword research and audience analysis to identify target demographics and optimize campaigns for maximum reach and effectiveness
Write compelling ad copy and headlines that align with brand voice and drive user action
Monitor campaign performance, analyze key metrics and make data-driven adjustments to optimize for a higher return on investment (ROI)
Implement A/B testing on ad creatives, copy, and landing pages to continuously improve performance
Manage and allocate budgets effectively across various campaigns to achieve business objectives
Create and implement creative social media marketing strategies to promote our apps across platforms like Facebook, Instagram, and Twitter
Develop a content calendar and curate original, high-quality content (e.g., images, videos, posts) that resonates with our target audience
Manage social media accounts, monitor engagement, and respond to comments and messages to build a strong online community
Plan and execute paid social media advertising campaigns to drive app installs and user acquisition
Track and analyze social media metrics to measure campaign success and identify trends
Collaborate with the development and design teams to improve the app's user experience (UX) and user interface (UI)
Conduct user research, including surveys, interviews, and usability testing, to gather insights and identify pain points
Create wireframes, prototypes, and user flows to design intuitive and user-friendly features
Ensure a cohesive and consistent user experience from marketing materials and ads all the way through to the in-app experience
Stay up-to-date with the latest UX/UI trends, tools, and best practices
Qualification
Required
Proven experience in managing Google Ads campaigns, with a specific focus on App Campaigns
Demonstrable experience creating and executing successful social media campaigns
Strong understanding of UX/UI principles and the ability to apply them to improve app design
Proficiency with marketing analytics and data analysis tools, such as Google Analytics, Google Ads Manager, and social media platform analytics
Copywriting and communication skills, with a keen eye for detail
Ability to think creatively and strategically, and to work both independently and as part of a team
Strong organizational skills
Preferred
Bachelor's of Science in IT-related field of study
2+ years of experience developing in a professional environment
Any cloud certifications (AWS or Azure preferred)
Familiarity with DevOps tooling (for example, Jenkins, Salt, Gitlab)
Benefits
401(k) match of 6% with immediate vesting
Highly subsidized Health, Dental, and Vision Insurance
Legal Resources Plan
Flexible Time Off (FTO)
11 Federal Holidays
Life Insurance, Short and Long-term Disability coverage paid for by the company
Company
NCYBER
Ncyber is a data-driven information security firm.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase