Built Brands · 1 day ago
Commercial Finance Manager
American Fork, UT
Full-time
Hybrid
Senior Level
5+ years expBuilt Brands is a fast-growing protein bar and functional nutrition brand on a mission to make high protein, better-for-you snacks. The Commercial Finance Manager will serve as a key strategic partner to Sales and Marketing, overseeing financial planning and analysis for commercial channels, and supporting data-driven decisions to drive profitable growth.
Dietary SupplementsFood and BeverageNutrition
Responsibilities
Act as the primary finance business partner to Sales and Marketing across Club, Mass, Food, Convenience, DTC, Marketplace, and Wholesale channels
Support channel and key customer strategies with rigorous financial analysis, scenario modeling, and clear recommendations
Challenge and shape commercial plans to balance top-line growth with profitability and brand equity
Own the revenue and trade spend forecast (weekly/monthly/annual) by channel (Retail, DTC, Marketplace, Wholesale), by customer, and by product
Lead the annual budgeting process (AOP) and latest estimate (LE) cycles for commercial P&L lines: net sales, trade, discounts, and customer/channel-level margins
Translate volume, promo calendars, and digital media plans into robust financial forecasts and risks/opportunities
Build and maintain customer and channel P&Ls, including net revenue, trade, logistics, digital marketing, and customer-specific investments
Evaluate existing and new business opportunities: new listings, club packs, pack architecture, new channels (e.g., new Marketplace partners), and mix impacts on margin
Partner with Sales leaders to plan and manage customer-level sales spending to ensure ROI hurdles are met and spend is aligned with revenue attainment and profitability goals
Partner with Sales on JBP (Joint Business Planning) with key retailers and distributors, and with E-commerce/DTC teams on growth initiatives, providing insight on profitability and ROI
Own pricing and trade investment analytics across Retail, DTC, Marketplace, and Wholesale: baseline vs. incremental volume, promo depth, frequency, and ROI
Recommend optimal price-pack architecture for Club vs. Mass vs. Convenience, list price moves, online/offline price harmonization, and promotional strategies aligned with brand and margin goals
Monitor trade and digital marketing efficiency and identify opportunities to reallocate spend across channels and customers for better returns
Deliver clear, actionable performance reporting: weekly dashboards, month-end commentary, and KPI tracking (net sales, gross margin, trade rate, promo ROI, CAC/ROAS for DTC/Marketplace, distribution, and velocity)
Analyze category, customer, and competitor performance using market data (e.g., Nielsen/IRI, SPINS) and internal sell-in/sell-out and DTC/Marketplace data
Provide succinct insights and recommendations to leadership on trends, risks, and growth opportunities by channel
Improve and standardize commercial reporting, planning templates, and processes as the business scales across Retail, DTC, Marketplace, and Wholesale
Support implementation and optimization of tools (e.g., TPM/TPO, BI dashboards, financial planning systems, e-commerce analytics)
Ensure strong financial controls around trade spend, pricing approvals, digital investment, and customer agreements
Qualification
Required
Bachelor's degree in Finance, Accounting, Economics, Business, or related field
5–8+ years of experience in Finance/FP&A, Commercial Finance, or Revenue Growth Management, with at least 3 years in CPG/FMCG
Direct experience with: Customer/channel P&Ls and trade spend
Pricing and promotional analysis (including retail promos; digital promos a plus)
Forecasting and budgeting in a commercial environment
Strong financial modeling and Excel/Google Sheets skills; comfortable with large datasets and scenario analysis
Experience with BI/reporting tools (e.g., Power BI, Tableau, Looker) and ERP systems
Proven ability to partner cross functionally with Sales, Marketing, and Ecommerce, and to influence without direct authority
Excellent communication skills—able to translate complex financials into simple, actionable insights
High bias for action, strong ownership, and comfort operating in a fast paced, high growth environment
Preferred
Experience in branded food & beverage, snacking, or better-for-you categories
Exposure to TPM/TPO systems (ideally Promomash) and syndicated data (Nielsen, IRI, SPINS)
Experience with DTC and Marketplace (e.g., Amazon, TikTok) economics and metrics (CAC, LTV, ROAS)
Experience in a high-growth or startup/scaleup CPG environment
CPA, CMA, MBA or other relevant advanced qualification is a plus
Company
Built Brands
Founded in 2018, BUILT has always been centered around one mission: Build the best tasting protein bar on the planet.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Nick Greer
Founder/CEO BUILT Brands - Built.com
Recent News
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