Vanliner Insurance Company · 5 days ago
Marketing Representative
Richfield, OH
Full-time
Hybrid
New Grad, Entry Level
0+ years expVanliner Insurance Company is a leading provider of insurance products for the moving and storage industries. The Marketing Representative will be responsible for conducting market research, executing marketing campaigns, and building relationships with customers and brokers to achieve profit goals.
Insurance
Responsibilities
Conducts market research and networks to identify trends, customer needs, and competitive landscape
Participates in collaborating with management and internal resources to create and execute marketing campaigns across various channels, including digital, print, and social media
Engages with existing and prospective new customers and brokers to build relationships to achieve the targeted profit goals of the division
Promotes the Company’s brand at events, trade shows, and through ongoing broker and client engagement through digital platforms to increase brand visibility and recognition
Serve as a liaison between brokers and internal leadership while ensuring timely delivery of renewal documentation and account servicing materials
Creates compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials
Monitors and analyzes the performance of marketing activities and campaigns, including tracking statistics on prospect lists, hit ratios, business retention and new business production
May support underwriting in fact gathering, underwriting, and pricing of renewals
May prepare reports to analyze and develop existing business profile/mix and the quality and quantity of new business
May promote additional coverage/programs to existing accounts
Responsible for achieving premium development and retention/persistency goals
May assist with coordinating/transferring books of business and ongoing contract management
Performs other duties as assigned
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications, or a related field or equivalent experience
Generally, a minimum of 6 months of experience in a marketing role, preferably within a similar industry
May require insurance licensure or FINRA Series 6 depending on product line
Familiar with marketing principles and practices
Excellent written and verbal communication skills
Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools
Creative mindset with the ability to think outside the box
Strong analytical skills and attention to detail
Uses communication skills to build excellent customer relationships and to provide opportunities for marketing products and services
Preferred
May require day and overnight travel (10-20%) to visit agents, brokers, or clients
Position prospects and solicits new agents or clients; typically, has no or limited underwriting authority
Benefits
Medical, dental, and vision plans starting on day one
PTO
Paid holidays
Commuter benefits
An employee stock purchase plan
Education reimbursement
Paid parental leave/adoption assistance
A 401(k) plan with company match
Company
Vanliner Insurance Company
Vanliner Insurance Company is a premier provider of insurance products and services tailored to meet the unique needs of the moving and storage industry.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2010-06-30Acquired
Leadership Team
M
Mike Lucas
AVP/Director of Marketing
Company data provided by crunchbase