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HealthEquity · 1 day ago

VP Consumer Marketing

United States

Full-time

Remote

Director/Executive

$200K/yr - $276K/yr

15+ years exp

HealthEquity is on a mission to transform how consumers engage with their health and financial well-being. As VP of Consumer Marketing, you’ll lead the vision and execution of strategies that drive engagement, acquisition, and loyalty across millions of members.

Financial ServicesHealth CarePayments

Growth Opportunities

Responsibilities

Lead a Unified Consumer Strategy: Build and execute omnichannel engagement programs (email, SMS, push notifications, digital journeys) to increase HSA saving, spending, and investing behaviors

Elevate HealthEquity’s Brand: Drive brand awareness and trust to position HealthEquity as the leading health and wellness provider

Direct-to-Consumer Growth: Expand DTC initiatives targeting new segments—through personalized, data-driven campaigns

Behavior-Based Engagement: Implement innovative lifecycle marketing programs across earned, paid, and owned channels to drive adoption and utilization

Digital Marketing Innovation: Leverage Salesforce Marketing Cloud, CDPs, and advanced martech to optimize campaigns and member journeys

Full-Funnel Performance: Own marketing attribution, conversion optimization, and cost-per-signup metrics to deliver measurable business outcomes

External Partnerships: Provide marketing thought leadership within a complex partner ecosystem, fostering co-branded initiatives and driving adoption

Consumer Engagement Product Management: Define frameworks for outreach, messaging hierarchy, and martech integration to enable personalization and predictive analytics

Strategic Leadership: Inspire and grow a team of 15–25 marketers, fostering creativity, collaboration, and innovation while aligning with enterprise priorities

Qualification

Consumer engagement leadershipLifecycle marketingData-driven marketingMartech platformsDirect-to-Consumer strategiesBehavior-based engagementMarketing attributionLeadership excellenceTeam inspirationCross-functional influenceBachelor's degreeMBA preferredFast-paced environment