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EY · 1 week ago

Americas Consulting Relationship Marketing Leader, Associate Director

Westlake Village, CA

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$129K/yr - $248K/yr

15+ years exp

EY is a globally connected powerhouse of diverse teams, seeking a strategic Relationship Marketing leader to enhance their brand presence. This role involves managing university relationships, developing content for industry analysts, and coordinating alliance marketing efforts to elevate EY Consulting's visibility and credibility.

AccountingAdviceBusiness IntelligenceConsultingFinancial ServicesProfessional Services

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Lead strategic relationship development and management with tier-1 universities including MIT, Harvard, and other prestigious institutions

Design and execute comprehensive university engagement strategies that enhance EY's brand visibility, talent pipeline, and thought leadership positioning

Collaborate with university research centers, business schools, and innovation labs to create co-branded content, research initiatives, and executive education programs

Manage university-specific marketing campaigns, speaking opportunities, and executive presence at key academic conferences and events

Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts

Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc)

Create and manage a robust content library including research reports, case studies, POV pieces, and data-driven insights that consulting professionals can deploy during analyst interactions

In support of our global AR team, coordinate with subject matter experts across service lines to ensure content accuracy, relevance, and strategic alignment with market positioning

Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities

Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies

Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts

Coordinate cross-alliance campaign development, ensuring EY Consulting's unique value propositions are effectively integrated into broader alliance marketing initiatives

Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging

Drive thought leadership positioning through strategic content development and executive visibility programs

Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships, and alliance coordination

Monitor competitive landscape and market trends to identify brand positioning opportunities and threats

Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking

Qualification

Relationship marketingContent strategy developmentB2B marketingAnalytical skillsProject managementStrategic thinkingCommunication skillsMBAExperience in professional servicesDigital marketingMarketing automation

Required

Master's degree in marketing, Business Administration, Communications, or related field; MBA preferred

Minimum of 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles

Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts, or alliance partners

Proven track record of developing and executing comprehensive content strategies that drive business outcomes

Deep understanding of B2B marketing, thought leadership development, and executive positioning strategies

Strong analytical skills with experience in marketing measurement, ROI analysis, and performance optimization

Exceptional interpersonal and relationship-building skills with ability to engage effectively with C-suite executives, academic leaders, and industry analysts

Outstanding project management capabilities with experience managing complex, multi-stakeholder initiatives

Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics

Excellent written and verbal communication skills with ability to create compelling content and presentations

Preferred

Experience working within B2B services firms, particularly professional services

Established relationships within academic communities or with major industry analyst firms

Background in alliance marketing or partnership development

Experience with marketing automation platforms and CRM systems

Understanding of consulting service lines including technology, strategy, and transformation

Track record of successful thought leadership campaign development and execution

Experience with global marketing coordination and cross-functional team leadership

Familiarity with digital marketing channels and social media strategy for B2B audiences

Benefits

Medical and dental coverage

Pension and 401(k) plans

Paid time off options

Flexible vacation policy

Designated EY Paid Holidays

Winter/Summer breaks

Personal/Family Care

Other leaves of absence

Company

EY

Glassdoor3.8

EY is building a better working world by creating new value for clients, people, society, the planet, while building trust in the capital markets.

Founded in 1989

London, England, GBR

10001+ employees

http://www.ey.com

H1B Sponsorship

EY has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (10242)

2024 (9877)

2023 (10966)

2022 (9394)

2021 (5652)

2020 (8849)