Statesman Journal / Gannett · 1 month ago
Conversion Tracking Specialist
United States
Full-time
Remote
Mid Level
$40K/yr - $60K/yrUSA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a skilled Conversion Tracking Specialist to implement, set up, and optimize Google Analytics 4 and Google Tag Manager across diverse media campaigns, ensuring clean data for marketing and lead generation efforts.
ContentNews
Responsibilities
Set up, configure, and QA Google Analytics 4 for multiple websites and web properties
Implement and troubleshoot Google Tag Manager tags, triggers, and variables for tracking
Define and track custom events, goals, and conversion paths (form submissions, CTAs, video plays, button clicks)
Configure enhanced ecommerce events and funnel tracking
Align dataLayer structure with GA4 and marketing campaign goals
Integrate GA4 with Google Ads, Looker Studio, and other platforms as needed
Set up lead capture tracking and create and manage call tracking scripts (all tracking vendors)
Provide clear documentation and training for internal marketing teams
Ensure compliance with GDPR/CCPA and cookie consent management frameworks
Monitor, troubleshoot and resolve data discrepancies across analytics and ad platforms quickly to maintain attribution accuracy
Qualification
Required
Proven experience setting up GA4 from scratch (not just UA migration)
Deep knowledge of Google Tag Manager, including custom event tracking
Strong knowledge and grasp of dataLayer structure, triggers, variables, and debugging tools
Experience with media campaign tracking, attribution modeling, lead generation and/or ecommerce funnels
Familiarity with server-side tagging, consent management platforms
Proficient with Looker Studio, Google Ads conversion setup, and cross-domain tracking is a plus
Understanding of SEO tools and organic performance measurement is a plus
Knowledge of call tracking platforms like Marchex, CallRail or Invoca and CRM integrations is desired but not required
Possess excellent communication skills to explain technical concepts to non-technical stakeholders
Ability to manage multiple projects and deadlines in a fast-paced environment
Preferred
Google Analytics and Tag Manager certifications
Familiarity with attribution modeling and multi-touch reporting
Experience with call tracking platforms and CRM integrations
Understanding of privacy regulations and cookie consent frameworks
Company
Statesman Journal / Gannett
Statesman Journal is the primary source of news and information for our community.
Founded in 1980
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase