Origami Risk · 1 week ago
Product Marketing Manager - Marketplace Platform
Atlanta, GA
Full-time
Hybrid
Mid Level
3+ years expOrigami Risk delivers innovative SaaS solutions for risk management, compliance, and safety management. They are seeking a Product Marketing Manager to own the Marketplace, lead product launch strategies, foster partner engagement, and translate product capabilities into value that drives revenue growth.
InsuranceRisk ManagementSaaSSoftware
Responsibilities
Owns the translation of product features and functionality into differentiated product messaging, value propositions, positioning, and differentiators for key buyers and relevant vertical markets
Develops a deep understanding of our markets and buyers by conducting research and gathering insights, including market pressures, competitors, buyer pain points and challenges, channels where buyers discover, evaluate, and engage with our products, and their purchase motivators, and then socializing those insights with Product, Marketing, Sales, and Services
Owns the development of go-to-market strategy and planning for product launch and sales readiness in collaboration with cross-functional stakeholders to support driving product adoption, market awareness, sales enablement, and cross-functional execution
Supports the Content, Event, and Public Relations teams on developing and executing GTM strategy at each stage of the sales funnel, including blogs, white papers, case studies, sell sheets, videos, press releases, webinars, events, and speaking engagements, and other marketing and sales enablement assets
Collaborates with the Director of GTM Excellence & Performance to assess launch performance, messaging effectiveness, and sales asset utilization to inform future GTM plans
With input from Product and Sales, identifies and prioritizes target markets, segments, and accounts to define the market opportunities for the product portfolio, build business cases, and support expanding market presences
Conducts, synthesizes, and socializes win/loss analysis, buyer insights, and customer interviews and feedback to guide product positioning, inform roadmap decisions, support feature prioritization, surface competitive trends, identify emerging market opportunities for Sales, and inform sales motions
Owns the development, socialization, and execution of product and sales collateral such as market requirements, GTM strategy and briefings, sales enablement resources, launch plans, product overviews, decks, and sales sheets
With input from Product, Sales, and market research partners, develops differentiated competitive positioning for battle cards creation and competitive analysis to support revenue growth and product adoption
In collaboration with Sales Enablement, develops targeted sales collateral, talk tracks, and objection-handling resources that equip sellers to connect buyer needs with product capabilities and accelerate deal cycles
Serves as the subject matter expert (SME) on our Marketplace product and the broader platform; provides GTM briefs and messaging frameworks that serve as the foundation for Marketing to develop content strategy, demand campaigns, conduct analyst relations, and external communications
Qualification
Required
Bachelor's degree – Marketing, advertising, or a related field
3+ years' experience in product marketing in the B2B SaaS space
Ability to drive impact through leading marketing initiatives, including aligning and getting buy-in from stakeholders across the organization (including marketing, service, product, and sales)
Proven experience working with Sales teams and supporting programs and sales enablement to drive awareness and demand generation
Ability to demonstrate a track record of success in all key areas of responsibility, including the ability to set goals, manage KPIs, analyze data, draw conclusions, and develop recommendations
Preferred
Certification in Product Marketing is a plus
Experience and comfort presenting to analysts and orchestrating analyst RFP responses
Exposure to partner marketing a plus
Benefits
Medical and Dental coverage available for employees, dependents, domestic partners, and spouses
Paid Time Off – Flexible options plus 10 paid company holidays where available
All full-time positions are hybrid, with many eligible to be completely remote
Fully Paid by Origami Risk – Vision insurance, Short & Long-Term Disability Insurance, and Basic Life Insurance
Generous family leave options—including adoption and foster care placements
Pre-Tax Savings Accounts – Flexible Spending Account, Health Savings Account, Commuter Benefits, Dependent Care Savings Account
Retirement Savings – 401(k) with company match up to 4%
Employee Assistance Program (EAP) – Confidential & Free support offered to colleagues facing personal or work-related complications
Education Assistance Program – to help colleagues pursue industry/role-specific certifications
Wellness Benefits – reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management
Additional coverages available – Pet Insurance, Critical Illness Insurance, and Voluntary Life & AD&D coverage
Flexible PTO not available in California or the UK
Company
Origami Risk
Origami Risk operates as a web-based software provider for the Risk and Insurance Industry.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Spectrum Equity
2018-03-19Private Equity
Leadership Team
Robert Petrie
Co-Founder and President, CEO
Recent News
2026-01-12
2026-01-06
Company data provided by crunchbase