Atlassian · 2 hours ago
MBA Product Marketing Intern - Platform, 2026 Summer U.S
Atlassian is a company focused on unleashing the potential of every team through their software products. The Product Marketing MBA Intern will engage in high-impact research initiatives to shape the integrated platform campaign, focusing on customer perceptions and competitive positioning.
CollaborationEnterprise SoftwareSaaSSoftware
Responsibilities
Design and execute a short quant survey (in partnership with Research/CSM/CLM) to DC and Cloud customers
Analyze awareness and perception of the Atlassian Cloud Platform, focusing on Openness, Data, AI, and Trust
Identify blockers to platform adoption and perceived alternatives (e.g., Microsoft, ServiceNow, homegrown)
Deliver a slide report and executive summary with key findings and proof points, including 2–3 media-ready headline stats
Analyze Microsoft and ServiceNow messaging across websites, analyst reports, press coverage, and social channels
Map competitive narratives by persona (Admins, ITDMs, Security/Legal, Data roles) across Openness, Data, AI, and Trust
Produce a teardown deck with positioning maps and SWOT, plus a battlecard summary for sales enablement and campaign planning
Synthesize research into a recommended narrative hierarchy and a shortlist of messages to test in paid media (e.g., LinkedIn)
Propose a simple measurement framework for platform share of voice and platform mentions in executive-targeted channels
Qualification
Required
Able to commit to a 12-week full-time (40hrs/week) program during Summer 2026
Currently enrolled full-time in an MBA degree program and returning to the program after the completion of the internship, graduating by June 2027
Passionate about marketing, aware of key marketing frameworks, and interested in the B2B SaaS landscape
Able to analyze complex problems and propose effective solutions, with strong critical thinking skills
Are a collaborative team player who thrives in cross-functional environments and values diverse perspectives
Have a self-starter mentality with a proactive approach to learning and problem-solving
Preferred
Experience using Atlassian apps (Jira, Confluence, Loom, Trello)
Benefits
Health and wellbeing resources
Paid volunteer days
Company
Atlassian
Atlassian is a software company that offers proprietary software products for teamwork, project management, and software development.
Funding
Current Stage
Public CompanyTotal Funding
$210MKey Investors
T. Rowe PriceAccel
2015-12-10IPO
2014-04-08Secondary Market· $150M
2010-07-14Series A· $60M
Recent News
2026-01-23
Investing.com
2026-01-16
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