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Strategus · 1 month ago

Director of Sales and Market Development

Colorado, United States

Full-time

Onsite

Director/Executive

$150K/yr - $175K/yr

8+ years exp

Strategus is a leader in Connected TV (CTV) innovation, providing performance-based advertising solutions. They are seeking a Director of Sales & Market Development to drive revenue growth by opening and scaling new markets, focusing on emerging verticals such as ecommerce and retail media.

AdvertisingMarketing

Growth Opportunities

Responsibilities

Open and Scale New Markets - Lead Strategus' expansion into high-growth verticals where performance CTV aligns with measurable marketing goals

Drive Revenue Growth - Own sales execution from prospecting to close within emerging verticals, establishing the first wave of scalable clients

Build GTM Strategies - Develop go-to-market frameworks that define positioning, value propositions, and playbooks for new verticals

Collaborate Across Teams - Partner with Product, Marketing, and Enablement to refine offerings, ensure product-market fit, and operationalize scalable models

Lead with Insights - Serve as a thought leader in performance CTV and emerging adtech trends, representing Strategus at industry events and panels

Contribute to Sales Leadership - Provide visibility, frameworks, and learnings from new market development to inform broader sales strategy and enablement

Qualification

Performance marketingConnected TV (CTV)Data-driven targetingAttribution modelingMedia Mix Models (MMM)Revenue growthGo-to-market strategiesEcommerce ecosystemsRetail media networksCommunicatorEntrepreneurial mindsetCross-functional collaboration