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UChicago Medicine · 1 day ago

Executive Director, Growth and System Marketing

Chicago, IL

Full-time

Hybrid

Director/Executive

$211K/yr - $294K/yr

10+ years exp

UChicago Medicine is a world-class academic healthcare system seeking an Executive Director for Growth & System Marketing. The successful candidate will develop and execute comprehensive marketing strategies to drive patient and provider acquisition, manage a high-performing team, and align marketing efforts with business goals.

Health CareHospitalMedicalMedical Device

Responsibilities

Develop and execute dynamic marketing initiatives to drive demand that increases patient appointment volumes for our service lines. Create a scalable demand generation and capture machine utilizing multiple channels and advanced targeting methods

Focus on patient and provider acquisition and engagement by developing and implementing strategies to acquire and engage patients and healthcare providers, including the development of compelling service messaging and positioning that highlights unique value propositions to address both patient and provider needs

Lead the development and executive of an integrated and cohesive digital and traditional marketing strategy aimed at driving organizational growth

Demonstrate effective ROI and performance metrics by meeting or surpassing revenue targets within budgeted costs - proving effectiveness with KPI reporting and ROI analytics for all marketing initiatives

Build, inspire, and manage a high-performing marketing team through effective coaching and development for long-term success. Foster continuous learning withing the team through regular communications, meetings, training, and professional development plans

Foster an environment of continuous improvement with marketing systems and tools, providing input on marketing automation systems capabilities, data needs, and related process roadmaps

Collaborate closely with physicians, IT, internal marketing and communications teams, along with clinical and operational leadership, as well as other cross-functional teams to ensure marketing strategies align with business objectives

Monitor competitors and respond quickly by shifting the organizational marketing strategy to align with current market trends and across competing stakeholders

Foster efforts to positively impact the organization’s visibility, image, and relationship with its surrounding community

Qualification

Marketing strategy developmentData analyticsTeam leadershipHealthcare marketing experienceDigital marketing strategyCommunication skillsCollaboration skillsCreative mindset

Required

Bachelor's degree in marketing or business required

10+ years experience with a notable record of results while working as a leader in marketing, communications or related field

A visionary, bold, creative, courageous, and innovative mindset; well versed in operating in a very competitive marketplace

Proven ability to achieve results in a matrixed organization through strong data analytics, communication and collaboration skills

Solid reputation as an individual who can provide sound leadership and build effective teams to maximize organizational growth and success

Preferred

Experience in a highly complex healthcare or hospital organization with a focus on patient and provider acquisition, along with engagement is highly preferred