Logility · 5 months ago
Director, Growth Marketing
Atlanta, Georgia, United States
Full-time
Onsite
Director/ExecutiveLogility is a company focused on accelerating the digital sustainable supply chain, helping businesses manage their global operations more profitably. They are seeking a Director of Growth Marketing, responsible for executing marketing programs to achieve annual bookings goals and leading a team to enhance brand awareness and lead conversions.
Software
Responsibilities
Executing the marketing programs that ensure sufficient stage 1 opportunities are identified to achieve annual bookings goals
Delivering year over year pipeline growth by designing and directing the execution of marketing programs by using a data driven approach to assess and realign programs to deliver revenue targets
Utilizing a modern, current, and relevant digital strategy to engage core audience and deliver annual growth goals
Directing and empowering the growth marketing team (campaign managers, events, content, digital, and design) to develop and execute programs that increase brand awareness, improve market perception, and deliver lead conversions to support pipeline development in core industry-segments
Executing marketing programs that support revenue and growth objectives including new logo and customer x-selling/up-selling
Leveraging data and cohort analysis to improve targeting and conversion (eg. TAM, intent marketing), while effectively managing efficiency of spend
Making data-driven decisions and optimizations to continually improve lead flow from all lead generation channels and direct the content team to identify and drive the creation of specific assets to support demand generation initiatives
Defining compelling prospect experiences that lead to conversion and executing A/B tests on media formats, ads, targeting, and landing pages
Presenting monthly deep dive reviews of marketing performance and business impact to the Marketing Leadership Team
Qualification
Required
Proven track record of leading demand generation for successful, high-growth B2B software organizations with complex sales cycles (i.e. supply chain, enterprise ERP)
Knowledgeable in supply chain planning and understanding the challenges clients face
Experience managing marketing budgets, funnel performance, and forecasts, to achieve new sales and revenue growth goals
Demonstrated experience as a people manager, prioritizing activities, inspiring teams, and keeping the team on task to achieve goals
Experience with marketing automation and intent tools
Company
Logility
Logility is a leading provider of collaborative supply chain planning solutions that help small, medium, large and Fortune 1000 companies.
Founded in 1996
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-01-24Acquired
1997-10-07IPO
Leadership Team
Donald Thomas
CIO
Recent News
Morningstar.com
2025-10-02
Company data provided by crunchbase